Customer Onboarding Survey: Examples of 25 Questions To Include

Onboarding new customers can sometimes feel like you’re flying blind, especially if you’re trying to create a customer onboarding survey that actually works. 

But hey, you’re not alone!

We've got your back with a wealth of customer onboarding survey tips to give you the most valuable data, along with AI tricks to make these questions even more effective.

We’ll cover: 

Let’s dive right in.

What is a customer onboarding survey?

You've just launched your shiny new product, and users are flocking to it like seagulls to a dropped ice cream cone. But how do you know if they're actually enjoying the experience or getting ready to uninstall your app?

A customer onboarding survey is a set of questions you ask your new users shortly after they start using your product. It's your chance to get to know them better. 

Let’s go a little further: 

Why use AI tools for onboarding survey questions?

Creating customer onboarding survey questions can feel more like a game of intuition than know-how. But that’s no bueno if you actually want to get results.

Here's why you should jump on the AI bandwagon for your onboarding surveys:

25 customer onboarding survey questions that actually work 

1. What prompted you to choose our product/service?

Understanding what drives your customers is akin to having a unique insight. It reveals their motivations, needs, and the problems they hope your product solves. This knowledge helps you tailor your marketing and improve your product.

2. Have you tried any other similar products before you tried ours?

Discovering your customer's journey through similar products helps you understand your competition and how you fit into the bigger picture. Knowing their preferences gives you an edge in highlighting what makes your product unique.

3. Which of our product features is most important to you?

By learning which features customers value most, you can emphasize those in your marketing and even consider expanding or enhancing them for greater appeal.

4. What's the biggest issue that you want our product to solve for you?

By pinpointing the problems customers hope to solve, you make sure your product hits the mark. You can align your development efforts with their needs, creating a product that becomes as indispensable as breathing. (Well, not that indispensable)

5. How was your experience with the onboarding process?

The onboarding experience is a customer's first impression. Understanding their experience helps you refine this super-important phase, making it smoother and more welcoming.

6. Were there any challenges you faced during onboarding?

Identifying onboarding challenges is like finding roadblocks on a journey. By removing these obstacles, you create a smoother path for new users, which increases their chances of success with your product.

7. How satisfied are you with the support you received?

Customer support is the backbone of a great experience. Evaluating how effective it is helps you improve response times, knowledge, and overall satisfaction, leading to loyal customers.

8. What features do you find most valuable so far?

Knowing which features resonate most with your customers guides your product roadmap. It helps you give priority to improvements so that your product evolves to meet their needs.

9. Are there any features you found difficult to use?

Usability is heavily linked to customer satisfaction. Uncovering hard-to-use features allows you to simplify and refine, creating a product that users enjoy using. (Instead of one that gives them gray hairs)

10. How likely are you to recommend our product/service to others?

This question measures the holy grail of customer satisfaction: Advocacy. High scores indicate your customers are your best salespeople, spreading the word about your product.

11. Do you have any suggestions for improving our onboarding process?

Direct customer feedback is a goldmine. These suggestions give you a hugely useful roadmap for improving your onboarding process and enhancing the overall customer experience.

12. On a scale of 1-10, how useful is the product to you?

We don’t have to tell you how important it is to understand the perceived value of your product. It reveals how well your product meets customer expectations and helps you justify your pricing.

13. Based on your experience with our product so far, how likely would you be to recommend it to friends or family?

Again, putting your finger on the customer advocacy pulse reveals how likely customers are to become brand ambassadors. This means they’re ready to spread positive word-of-mouth and attract new users.

14. On a scale of 1-10, how satisfied are you with our product so far?

Initial satisfaction sets the tone for the customer's journey. High scores indicate you're on the right track, while low scores highlight areas where you could do better. 

15. How would you rate our signup process?

The signup process is the gateway to your product. Evaluating how easy and efficient it is to use and efficiency helps you lower the barrier of entry for new signups. 

16. How could we improve our signup process?

Direct feedback on the signup process allows you to optimize it, making it more inviting and user-friendly, leading to higher conversion rates. You know, sales

17. Were your initial expectations met when getting started with the product?

Understanding if you meet initial expectations helps you bridge the gap between marketing promises and product delivery. This actually measures whether your product gave a good first impression or not. 

18. Do you find our product easy to use?

Usability is the cornerstone of customer satisfaction. If your product is easy to use, customers are more likely to stick around and become loyal advocates.

19. Rate the usefulness of these features to you

This question reveals the features that truly matter to your customers. This insight helps you prioritize future development efforts, so you’re building stuff they actually want.

20. What feature did you expect in the product but did not find?

Identifying missing features reveals gaps in your product offering. Addressing these gaps can lead to increased customer satisfaction — and an expanded market reach. 

21. What do you dislike the most about our product?

Honest feedback on dislikes helps you pinpoint areas for improvement. Addressing these concerns can turn haters into your biggest fans. 

22. What do you like about our product?

Knowing what customers love about your product helps you highlight your strengths in marketing and sales efforts. It reinforces your value proposition and attracts like-minded users.

23. Have you reached out to our customer service team? If so, how was your experience?

Evaluating customer service interactions helps you measure the quality of your support. It reveals chances for improvement, which spells happier customers and more brand loyalty. 

24. What first impression did our product leave on you?

First impressions are lasting. Understanding the initial impact of your product allows you to create an even more compelling and memorable user experience.

25. Does our product integrate well with other similar products you use?

Knowing how your product fits into the customer's existing way of doing things helps you identify integration opportunities. In turn, this can lead to more users adopting your product and feeling more satisfied. 

Analyzing and acting on survey results with AI

OK, so you've collected a mountain of survey data, and now you're staring at it like a deer caught in the headlights of an oncoming truck. 

Let's dive into how AI can turn that jumbled mess into actionable insights:

Best practices for creating customer onboarding surveys

Now, here are some ways you can turn your surveys from snooze-fests into engagement bonanzas.

Let’s take a look: 

How Lindy AI can optimize your customer onboarding surveys

Need a high-level AI tool to take the pain of customer onboarding surveys right off your hands? 

Lindy can help. It’s not just the Swiss Army knife of AI tools; you can create multiple Lindy versions (“Lindies”) that can tackle different tasks and collaborate sight unseen. 

Let’s see how Lindy can help you with the AI survey generator

Try Lindy for free.

Summing up

You can’t say we didn’t give you a huge hand, right? 

We went from customer onboarding survey tips right into a list of 25 questions that will keep your customers engaged as they happily type away praise for your product or service. 

Remember: Surveys don't have to be as dry as that week-old cheese you left uncovered in the fridge. Sprinkle in some personality, keep it short and sweet, and watch the responses roll right in.