The 15 Best Customer Lifecycle Marketing Software | 2024

Navigating the customer journey can feel like a crazy puzzle, but it doesn't have to be. With the right customer lifecycle marketing software, you can transform how you connect with your customers from the first touchpoint to long after the sale. 

In this guide, we'll dive into what this software is all about, why it's super important for modern businesses, and how tools like Lindy can make your marketing efforts way easier and more effective.

And, we’ll show you the 15 best tools to integrate with Lindy.

We’ll cover: 

• What is customer lifecycle management software? 
• How Lindy makes your customer lifecycle marketing better
• Top 16 customer lifecycle marketing software for 2024
• Tips for getting the most out of your software with Lindy

Let’s dive right in.

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What is customer lifecycle marketing software?

In today’s world, managing your customers' journey from start to finish is key. That’s where customer lifecycle marketing software comes in. This software helps businesses tag, understand, and improve interactions at every stage of a customer’s journey.

Why is this important? Because staying competitive means you need to know your customers inside out. 

With the right lifecycle marketing tools, you can:

• Find potential customers. This means finding and tagging those folks who might be interested in what you’re selling and hitting them with the right message at the right time. 
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• Keep your customers coming back. Personalized experiences and timely follow-ups make a big difference. When customers feel special and valued, they're more likely to stick around and keep those purchases coming. 
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• Make more sales. Upselling, cross-selling, and building long-term relationships are where the magic happens. It's not just about making a sale; it’s about creating loyal customers who keep coming back for more.

And the best part? These tools can work with your other marketing software, making your whole strategy smoother and more effective. 

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How Lindy makes your customer lifecycle marketing better

Alright, now that we’ve covered the basics, let’s talk about Lindy. If you haven't heard of Lindy yet, it’s about to get interesting.

Lindy is a complete AI assistant that can make your customer lifecycle marketing a breeze.

 Here’s what Lindy brings to the table:

• Automate to elevate. Tired of repetitive jobs? Lindy’s got you covered. It automates those boring chores so you can focus on the fun stuff — like creative marketing campaigns, actually being in meetings instead of scheduling them, and closing deals. 
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• Personalization. Lindy makes sure every customer feels like they’re your only customer. 24/7 human-like customer support? Check personalized messages? Check. Tailored offers? Check again. 
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• Integration. Lindy plays well with others. It connects with all your existing tools, making your whole marketing stack work like a dream.
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• Societies. You don’t just set and forget individual Lindy agents. They can collaborate and work as virtual team members to pool their collective resources and work smarter and harder. 

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Why integrate Lindy with your lifecycle marketing software

So why should you bother integrating Lindy with your lifecycle marketing software? 

Here are some benefits:

• Make everything about marketing easier. By combining Lindy with your lifecycle tools, you can streamline your marketing operations. Imagine everything working together like a well-oiled machine — less hassle, more results.
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• Use your data. Some of your customer lifecycle data will be more valuable than a pile of diamonds. Lindy can help you use this data to create personalized marketing material and talk to clients in ways that retain engagement.
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• Get more efficiency. With Lindy, you’ll save time and resources. Automation means your team can focus on strategy and creativity instead of getting bogged down in manual jobs.

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Factors to keep in mind

Before you jump in, it’s important to think about a few factors to make sure Lindy is the right fit for your business:

• Business size: Lindy works great for businesses of all sizes, but the setup might vary depending on whether you're a small startup or a large enterprise.
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• Industry: Different industries have different needs. Lindy is versatile and can tackle different business needs easily. 
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• Specific needs: Every business is unique. You need to pay plenty of attention to customization. Think about what specific challenges you’re facing and how Lindy can help address them.

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Top 16 customer lifecycle marketing software for 2024

Alright, it's time to dive into the top players in the game. We’ve rounded up the best customer lifecycle marketing software for 2024. These tools are all about making your marketing life easier and your customers happier.

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1. Lindy

Lindy’s templates are a lifesaver. They provide ready-to-use frameworks for various marketing jobs, saving you tons of time.

Let’s take a look:

• Get started in no time. No need to start from scratch. Just pick a template and tweak it to fit your needs.
• Get set up in 30 seconds. Can’t find what you want? It’s extremely easy to create a new template and give Lindy some triggers and information to work with. You can set up new marketing tasks with surprising ease. 
• Stay on brand. Keep your messaging on point across all customer touchpoints.
• Do it all. Use templates for emails, social media, customer support, meetings, and way, way more.

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2. HubSpot

HubSpot is the “Yes I can!” tool of customer lifecycle software. It offers everything from email marketing to CRM, all in one place.

Let’s take a look:

• You want it, you got it. Manage your entire marketing strategy from a single dashboard.
• It’s easy peasy. User-friendly interface, even if you've got “Great Grandma” levels of tech knowledge. 
• There’s support galore. Tons of resources and a helpful community.

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Lindy’s integration with HubSpot

Lindy and HubSpot together? A match made in tech heaven, with:

• Data harmony: Lindy syncs with HubSpot, keeping your data consistent.
• Hands-free work: Use Lindy to automate jobs in HubSpot, freeing up more of your time.
• Deep dives: Get better insights to understand your customers and use that knowledge to create better marketing material with Lindy.

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3. Marketo

Marketo is a big player in the marketing automation world, known for its robust features.

Let’s dive in:

• Automation master: From lead nurturing to email campaigns, Marketo can take care of it.
• Scalable: Perfect for businesses of all sizes, from startups to large enterprises.
• All the data: Comprehensive reporting to keep track of every campaign.

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Using Lindy with Marketo

Lindy improves Marketo’s capabilities by integrating and managing the marketing process:

• Lead nurturing: Use Lindy to manage and automate lead nurturing sequences based on data from Marketo.
• Content personalization: Generate personalized content through Marketo with Lindy's automation.
• Data-driven reports: Pull data from Marketo into Lindy to generate detailed reports and fill CRMs. 

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4. Salesforce Marketing Cloud

Salesforce Marketing Cloud is all about connecting with your customers across multiple channels.

Here are its features:

• Journey builder: Create personalized customer journeys easily.
• Analytics overload: Detailed reports and insights to track your marketing performance.
• Sync up: Works well with other Salesforce products for a unified experience.

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Using Lindy with Salesforce Marketing Cloud

Lindy connects with Salesforce to automate and manage the marketing process:

• Customer journey automation: Use Lindy to automate steps in customer journeys using data from Salesforce.
• Content automation: Generate and send personalized content through Salesforce with Lindy's help.
• Unified data: Pull and manage data from Salesforce through Lindy for comprehensive insights.

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5. ActiveCampaign

ActiveCampaign is known for its powerful email marketing and automation features.

Take a look:

• Email wizardry. Create complex email sequences easily.
• CRM included. Keep all your customer data in one place.
• Get personal. Deliver personalized messages to each customer.

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Using Lindy with ActiveCampaign

Lindy integrates with ActiveCampaign to handle your marketing processes:

• Email automation: Use Lindy to create and manage email sequences based on data from ActiveCampaign.
• Audience segmentation: Automatically segment your audience with Lindy's tools using data from ActiveCampaign.
• Personalized campaigns: Generate personalized marketing content through ActiveCampaign using Lindy's automation.

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6. Klaviyo

Klaviyo is tailored for eCommerce businesses, offering super-powerful email and SMS marketing tools.

Here are its features:

• Double trouble: Send personalized messages via email and SMS to keep your customers engaged.
• Slice and dice: Segment your audience based on their behavior and preferences.
• “Show me the money:” Track the revenue generated by your campaigns to see what’s working.

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Using Lindy with Klaviyo

Lindy integrates with Klaviyo to automate and make marketing efforts a cinch with:

• Automated campaigns: Use Lindy to create and manage email and social media campaigns based on data from Klaviyo.
• See what’s coming: Pull campaign performance data from Klaviyo and get sales forecasting. 

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7. Eloqua

Eloqua, part of the Oracle Marketing Cloud, is designed for large enterprises looking for sophisticated marketing solutions.

Check out Eloqua’s features:

• Campaign pro: Create complex, multi-channel campaigns easily.
• Lead management: Score, nurture, and convert leads efficiently.
• Data deep dive: Use detailed reports and dashboards to measure campaign performance.

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Using Lindy with Eloqua

Lindy connects with Eloqua to automate marketing jobs and manage data:

• Nurture leads: Use Lindy to manage lead nurturing sequences using data from Eloqua.
• Personalized content: Generate and send personalized content through Eloqua with Lindy's help.

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8. Customer.io

Customer.io is a messaging platform that allows businesses to send targeted, behavior-driven communications across multiple channels.

Here’s what this platform can do:

• Behavior whisperer. Send personalized messages based on customer behavior.
• Multi-channel. Use email, SMS, and push notifications to reach your audience.
• Automation beast. Set up automated processes to engage customers at the right time.

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Using Lindy with Customer.io

Here’s why this integration is so powerful:

• Automated engagement. Use Lindy to handle email, social media, and push notification campaigns based on data from Customer.io.
• Behavioral triggers. Automatically trigger messages based on customer behavior using Lindy.
• Campaign insights. Pull detailed analytics from Customer.io through Lindy and use it to craft personalized content. 

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9. Mailchimp

Mailchimp is a well-known email marketing platform that offers a range of features for small to medium-sized businesses.

Here are Mailchimp’s features:

• Email expert: Create and send beautiful emails easily.
• Audience master: Segment your audience to send targeted messages.
• Analytics ace: Track the performance of your campaigns with detailed reports.

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Using Lindy with Mailchimp

Lindy makes Mailchimp even more powerful by automating jobs and managing data:

• Automated email sequences: Use Lindy to create and manage complex email sequences based on Mailchimp data. Use that data to sell more and create “just-for-you” messaging. 
• Smart segmentation: Automatically segment your audience with Lindy's tools using Mailchimp data.

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10. Zoho CRM

Zoho CRM is a versatile cloud-based software designed to optimize sales, marketing, and customer support activities within a unified system.

Here’s what Zoho can do:

• Lead management know-how. Capture, nurture, and convert leads from multiple sources, including websites, forms, emails, and social media.
• Email gusto. Personalize email campaigns, automate follow-ups, and integrate with tools like Mailchimp and ActiveCampaign.
• Easy customer segmentation. Segment your audience based on behavior and preferences to send targeted messages.

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Using Lindy with Zoho CRM

Lindy connects with Zoho CRM to automate jobs and provide smarter insights:

• Effortless integration: Use Lindy to sync data and automate repetitive jobs. You can let Lindy autofill Zoho with customer data in seconds. 
• Personal touch: Personalize your customer interactions with personalized messages and offers.

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11. Sendinblue

Sendinblue offers a complete suite of marketing tools, from email campaigns to SMS marketing:

• Email campaign beauty: Create and send personalized emails easily.
• SMS integration: Reach your audience via SMS for more engagement.
• Automation magic: Set up automated email sequences and processes.

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Using Lindy with Sendinblue

Lindy connects with Sendinblue to automate jobs and improve all-around campaign performance:

• Automated sequences: Use Lindy to create and manage complex emails and create messages for your SMS sequences. 
• Better engagement: Tailor your messages to keep customers engaged.
• Deep insights: Pull detailed analytics on your campaign performance from Sendinblue.

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12. Autopilot

Autopilot is known for its visual marketing automation platform, making it easy to create customer journeys.

Main features:

• Visual journey builder: Create personalized customer journeys with a simple drag-and-drop interface.
• Multi-channel marketing: Engage customers via email, SMS, and in-app messaging.
• Advanced segmentation: Segment your audience to send targeted messages.

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Using Lindy with Autopilot

Lindy connects with Autopilot to automate jobs and provide better insights:

• Effortless journeys: Use Lindy to manage steps in your customer journeys.
• Smart segmentation: Automatically segment your audience with Lindy's tools.
• Insight overload: Get deeper insights into your customer interactions and campaign performance from Autopilot. Use that data to create content that resonates. 

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13. Keap (Infusionsoft)

Keap, formerly known as Infusionsoft, is a very robust CRM and marketing automation platform for small businesses.

Key features:

• CRM powerhouse. Manage your contacts, leads, and customers in one place.
• Automation expert. Automate repetitive jobs and follow-ups.
• Campaign builder. Create and manage marketing campaigns EASILY.

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Using Lindy with Keap

Lindy connects with Keap to automate jobs and provide better insights:

• Second-to-none automation: Use Lindy to handle repetitive jobs and processes with data from Keap. 
• Better customer management: Get detailed insights into customer behavior and interactions. Use that to do everything, from on-brand chatbots to social media messaging. 
• Smart campaigns: Create and manage more effective marketing campaigns with Lindy's tools.

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14. Omnisend

Omnisend is an all-in-one eCommerce marketing automation platform designed for growing businesses.

Let’s take a look at Omnisend’s features:

• Multi-channel marketing: Engage customers via email, SMS, and web push notifications.
• Segmentation master: Segment your audience based on behavior and purchase history.
• Automation excellence: Create automated processes to nurture and convert leads.

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Using Lindy with Omnisend

Lindy connects with Omnisend to automate jobs and provide better insights:

• Automated campaigns: Use Lindy to create and manage complex marketing campaigns, from email sequences to blog copy. 
• Increased engagement: Personalize your messages to keep customers coming back.
• Deep analytics: Get detailed insights into your campaign performance and customer behavior from Omnisend.

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15. NotifyVisitors

NotifyVisitors is an all-in-one customer lifecycle management software offering a unique blend of features, including email marketing automation, website personalization tools, and detailed analytics.

Here’s what it can do:

• Website personalization: Personalize website elements like popups, signup forms, and product recommendations based on user behavior.
• Omnichannel marketing: Engage your audience across different channels, including email, SMS, web push notifications, and on-site popups.
• Gamification: Use gamification techniques to make the signup process more enjoyable and incentivize desired actions.
• Advanced analytics: Track user behavior and monitor campaign performance to gain insights into customer engagement.

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Using Lindy with NotifyVisitors

Lindy connects with NotifyVisitors to automate jobs and make marketing efforts a pleasure:

• Automated campaigns: Use Lindy to create and manage email and personalized omnichannel content. 
• Better engagement: Personalize your messages to keep customers engaged.
• Deep insights: Pull detailed analytics from NotifyVisitors to understand your campaign performance better and then use it for things like chatbot building. 

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How to get started with Lindy and your chosen software

Integrating Lindy with your chosen customer lifecycle marketing software is a straightforward process that can significantly improve your marketing efforts. 

Here’s a step-by-step guide to get you started:

Steps for integrating Lindy with your marketing tools

1. Choose your software. Identify which of the top customer lifecycle marketing software tools you’re using (like HubSpot, Marketo, etc.).
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2. Create a Lindy account. If you haven’t already, sign up for a Lindy account.
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3. Access Lindy’s integration settings. Navigate to the integration settings within Lindy to connect your chosen software. Getting started with Lindy has great instructions.
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4. Connect your accounts. Use API keys or OAuth to link Lindy with your chosen software. Each platform will have specific instructions for this process.
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5. Configure data syncing. Make sure that your customer data, campaign information, and other relevant data sync well between Lindy and your marketing software.
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6. Test things out. Before rolling out, test the integration to make sure that data flows correctly and that all features are functioning as expected.

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Setting up automation processes

1. Define your goals. Determine what you want to achieve with your automation (e.g., lead nurturing, customer retention, etc.).
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2. Set up triggers. Identify the actions that will trigger your automated processes. This could be anything from a customer signing up for a newsletter to making a purchase. Learn more about setting up Lindy triggers.
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3. Automate your processes. Use Lindy’s automation tools to create sequences that guide your customers through the journey This might include sending follow-up emails, assigning duties to sales reps, or updating CRM records.
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4. Test and refine. Always test your automated processes to guarantee they work smoothly and refine them based on performance data.
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5. Deploy! Once you’re confident everything is set up correctly, it’s time to spring into action. 

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Tips for maximizing the benefits of your lifecycle marketing software with Lindy

• Configuring actions. You want Lindy to know what to do at every possible juncture. You can set your own parameters or let Lindy decide for itself. Learn more about configuring actions here. 
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• Write clear guidelines. Effective guidelines help ensure consistency in your marketing efforts. Lindy goes into a bit more detail about these in the agent-level guidelines. 
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• Stay up to date. Regularly check for updates and new features in both Lindy and your chosen marketing software to keep your mark lifecycle marketing efforts flowing smoothly. 

Need help? Visit Lindy’s help center.

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Summing up

Navigating the world of customer lifecycle marketing software can be tricky, but with the right tools and integrations, you can turn it into an automated machine that runs like a million bucks. 

We’ve covered the top 15 software options for 2024 and how they can be combined with Lindy for even better results. 

Integrating these tools with Lindy can take your marketing strategies to the stratosphere. By automating plenty of those time-consuming jobs and personalizing customer interactions, Lindy helps you make the most of your lifecycle marketing software.