With the right customer lifecycle marketing software, you can transform how you connect with your customers from the first touchpoint to long after the sale.
Read more to learn:
- What is customer lifecycle management software?
- How Lindy makes your customer lifecycle marketing better
- Top 15 customer lifecycle marketing software solutions for 2024
- Tips for getting the most out of your software with Lindy
What is customer lifecycle marketing software?
In today’s world, managing your customers' journey from start to finish is key. That’s where customer lifecycle marketing software comes in. This software helps businesses tag, understand, and improve interactions at every stage of a customer’s journey.
That means the whole progression from awareness, consideration, purchasing, onboarding, and retention.
Why is this important? Staying competitive means you need to know your customers inside and out.
With the right lifecycle marketing tools, you can:
- Find potential customers: This means finding and tagging those folks who might be interested in what you’re selling and hitting them with the right message at the right time.
- Keep your customers coming back: Personalized experiences and timely follow-ups make a big difference. When customers feel special and valued, they're more likely to stick around and keep those purchases coming.
- Make more sales: Upselling, cross-selling, and building long-term relationships are where the magic happens. It's not just about making a sale; it’s about creating loyal customers who keep coming back for more.
And the best part? These tools can work with your other marketing software, making your whole strategy smoother and more effective.
Top 15 customer lifecycle marketing software options for 2024
Alright, it's time to dive into the top players in the game. We’ve rounded up the best customer lifecycle marketing software for 2024. These tools are all about making your marketing life easier and your customers happier.
Need the TL;DR?
- Lindy: Interconnected AI agents that handle the stuff you’d rather not — from email to CRM updates. Lindy makes juggling customer relationships feel like less of a circus act, and that’s why it takes the top spot.
- HubSpot: All-in-one platform for email marketing, CRM, and beyond — minus the headache. Perfect if you like simple but effective things.
- Marketo: Marketo’s there for automated campaigns with just the right amount of customization. Think of it as a solid team player, but not a showboat.
- Salesforce Marketing Cloud: Your data across channels is all synced up. Salesforce gets everyone on the same page — no telepathy required.
- ActiveCampaign: For the email diehards. ActiveCampaign lets you build detailed campaigns with enough metrics to make any data nerd happy.
- Klaviyo: If you’re in eCommerce, Klaviyo is pretty good — email, SMS, and some slick analytics to keep customers coming back.
- Eloqua: Enterprise-level? Eloqua’s your friend for multi-channel campaigns, with just the right amount of marketing muscle.
- Customer.io: Behavior-based messaging across email, SMS, and notifications. Customer.io knows your customers’ next move — maybe even before they do.
- Mailchimp: Tried and true. Mailchimp still keeps it easy for small businesses, with enough upgrades to stay fresh without overpromising.
- Zoho CRM: CRM basics with a little extra. Zoho CRM does lead generation and automates follow-ups without trying to reinvent the wheel.
- Brevo (Sendinbleu): Email and SMS marketing in one — a good balance of features without the bloat. Handy analytics, too.
- Autopilot: Visualize the whole customer journey in a snap. Autopilot’s drag-and-drop setup makes it easy on the eyes — and the brain.
- Keap (Infusionsoft): CRM and automation in one, built for the small business hustle. Think of it as your virtual assistant without the need for coffee breaks.
- Omnisend: All-in-one eCommerce marketing for email, SMS, and web push. Keeps your brand front and center without going overboard.
- NotifyVisitors: Website personalization and multi-channel messaging made easy. NotifyVisitors knows how to keep customers engaged without waving any neon signs.
Now, let’s go ahead and get this lifecycle marketing software list started.
1. Lindy
Lindy’s templates are customer lifecycle marketing automation heaven. They provide ready-to-use frameworks for various marketing jobs, saving you tons of time.
Let’s take a look:
- Get started in no time: No need to start from scratch. Just pick a template and tweak it to fit your needs.
- Get set up in 30 seconds: Can’t find what you want? It’s extremely easy to create a new template and give Lindy some triggers and information to work with. You can set up new marketing tasks with surprising ease.
- Stay on brand: Keep your messaging on point across all customer touchpoints.
- Do it all: Use templates for emails, social media, customer support, meetings, and way, way more. We’re talking anything from outreach, lead generation, lead enrichment, negotiations on autopilot, sales meeting coaching, and qualifying just from emails — whew, and that’s just barely scratching the surface!
- Pricing: Lindy offers a free plan, with the Pro plan starting at $29 per month.
2. HubSpot
HubSpot is the “Yes I can!” tool of customer lifecycle software. It offers everything from email marketing to CRM, all in one place.
Let’s take a look:
- You want it, you got it: Manage your entire marketing strategy from a single dashboard.
- It’s easy peasy: User-friendly interface, even if you've got “Great Grandma” levels of tech knowledge.
- There’s support galore: Tons of resources and a helpful community.
- Pricing: Free CRM with paid plans starting at $20 per month per user, scaling to $1,200 per month for advanced tools.
- Lindy integration: Lindy and HubSpot together? A match made in tech heaven, with data harmony, hands-free work, and deep dives for better insights into your customer journey.
3. Marketo
Marketo is a big player in the world of marketing automation and is known for its robust features.
Let’s dive in:
- Automation master: From lead nurturing to email campaigns, Marketo can take care of it.
- Scalable: Perfect for businesses of all sizes, from startups to large enterprises.
- All the data: Comprehensive reporting to keep track of every campaign.
- Pricing: Customized based on business needs; available upon request.
- Lindy integration: Lindy improves Marketo’s capabilities by integrating and managing the marketing process — automating lead nurturing, generating reports, and filling CRMs without a hitch.
4. Salesforce Marketing Cloud
Salesforce Marketing Cloud is all about connecting with your customers across multiple channels.
Here are its features:
- Journey Builder: Create personalized customer journeys easily.
- Analytics overload: Detailed reports and insights to track your marketing performance.
- Sync up: Works well with other Salesforce products for a unified experience.
- Pricing: Custom pricing; get Salesforce for the deets. (Oh, mysterious!)
- Lindy integration: Lindy connects with Salesforce to automate customer journey steps, manage data, and deliver content without missing a beat.
5. ActiveCampaign
ActiveCampaign is known for its powerful email marketing and automation features.
Take a look:
- Email wizardry: Create complex email sequences easily.
- CRM included: Keep all your customer data in one place.
- Get personal: Deliver personalized messages to each customer.
- Pricing: Plans start at $29 per month for the Lite plan.
Lindy integration: Lindy works with ActiveCampaign to handle marketing processes, automate emails, and personalize campaigns easily.
6. Klaviyo
Klaviyo is tailored for eCommerce businesses, offering super-powerful email and SMS marketing tools.
Here are its features:
- Double trouble: Send personalized messages via email and SMS to keep your customers engaged.
- Slice and dice: Segment your audience based on their behavior and preferences.
- “Show me the money:” Track the revenue generated by your campaigns to see what’s working.
- Pricing: Free for up to 250 contacts, with paid plans starting at $20 per month.
Lindy integration: Lindy works with Klaviyo to automate your email and social media campaigns, pulling in data for smarter segmentation and sales forecasting.
7. Eloqua
Eloqua, part of the Oracle Marketing Cloud, is designed for large enterprises looking for sophisticated marketing solutions.
Check out Eloqua’s features:
- Campaign pro: Create complex, multi-channel campaigns easily.
- Lead management: Score, nurture, and convert leads efficiently.
- Data deep dive: Use detailed reports and dashboards to measure campaign performance.
- Pricing: Custom pricing based on business needs; contact Oracle for details.
- Lindy integration: Lindy helps Eloqua users automate lead nurturing sequences and personalize content using data insights from Eloqua.
8. Customer.io
Customer.io is a messaging platform that allows businesses to send targeted, behavior-driven communications across multiple channels.
Here’s what this platform can do:
- Behavior whisperer: Send personalized messages based on customer behavior.
- Multi-channel: Use email, SMS, and push notifications to reach your audience.
- Automation beast: Set up automated processes to engage customers at the right time.
- Pricing: Free plan available; paid plans start at $100 per month.
- Lindy integration: Lindy takes Customer.io’s data and uses it to trigger engagement sequences, including push notifications, for timely, personalized outreach.
9. Mailchimp
Mailchimp is a well-known email marketing platform that offers a range of features for small to medium-sized businesses.
Here are Mailchimp’s features:
- Email expert: Create and send beautiful emails easily.
- Audience master: Segment your audience to send targeted messages.
- Analytics ace: Track the performance of your campaigns with detailed reports.
- Pricing: Free for up to 500 contacts; paid plans start at $13 per month.
- Lindy integration: Lindy’s integration enhances Mailchimp by managing complex email sequences and audience segmentation using insights from Mailchimp’s data.
10. Zoho CRM
Zoho CRM is a versatile cloud-based software designed to optimize sales, marketing, and customer support activities within a unified system.
Here’s what Zoho can do:
- Lead management know-how: Capture, nurture, and convert leads from multiple sources, including websites, forms, emails, and social media.
- Email gusto: Personalize email campaigns, automate follow-ups, and integrate with tools like Mailchimp and ActiveCampaign.
- Easy customer segmentation: Segment your audience based on behavior and preferences to send targeted messages.
- Pricing: Free for up to 3 users; paid plans start at $14 per month.
- Lindy integration: Lindy’s integration with Zoho automates data syncing and lets you personalize customer interactions based on real-time insights.
11. Brevo (Sendinblue)
Brevo, formerly Sendinblue, offers a complete suite of marketing tools, from email campaigns to SMS marketing.
Here’s what Brevo can do:
- Email campaign beauty: Create and send personalized emails easily.
- SMS integration: Reach your audience via SMS for more engagement.
- Automation magic: Set up automated email sequences and processes.
- Pricing: Free plan available; paid plans start at $25 per month.
- Lindy integration: Lindy powers up Brevo by automating complex email and SMS sequences while analyzing data to tailor your engagement strategies.
12. Autopilot
Autopilot is known for its visual marketing automation platform, making it easy to create customer journeys.
Main features:
- Visual journey builder: Create personalized customer journeys with a simple drag-and-drop interface.
- Multi-channel marketing: Engage customers via email, SMS, and in-app messaging.
- Advanced segmentation: Segment your audience to send targeted messages.
- Pricing: Plans start at $49 per month.
- Lindy integration: Lindy integrates with Autopilot, managing customer journeys and providing data insights to create relevant, timely content.
13. Keap (Infusionsoft)
Keap, formerly known as Infusionsoft, is a robust CRM and marketing automation platform for small businesses.
Key features:
- CRM powerhouse: Manage your contacts, leads, and customers in one place.
- Automation expert: Automate repetitive tasks and follow-ups.
- Campaign builder: Create and manage marketing campaigns easily.
- Pricing: Plans start at $79 per month.
- Lindy integration: Lindy connects with Keap to automate repetitive tasks, gather data insights, and help craft engaging marketing campaigns.
14. Omnisend
Omnisend is an all-in-one eCommerce marketing automation platform designed for growing businesses.
Let’s take a look at Omnisend’s features:
- Multi-channel marketing: Engage customers via email, SMS, and web push notifications.
- Segmentation master: Segment your audience based on behavior and purchase history.
- Automation excellence: Create automated processes to nurture and convert leads.
- Pricing: Free for up to 500 emails; paid plans start at $16 per month.
- Lindy integration: Lindy enhances Omnisend by managing marketing campaigns and personalizing messages based on customer behavior insights.
15. NotifyVisitors
NotifyVisitors is an all-in-one customer lifecycle management software offering a unique blend of features, including email marketing automation, website personalization tools, and detailed analytics.
Here’s what it can do:
- Website personalization: Personalize website elements like popups, signup forms, and product recommendations based on user behavior.
- Omnichannel marketing: Engage your audience across different channels, including email, SMS, web push notifications, and on-site popups.
- Gamification: Use gamification techniques to make the signup process more enjoyable and incentivize desired actions.
- Advanced analytics: Track user behavior and monitor campaign performance to gain insights into customer engagement.
- Pricing: NotifyVisitors likes to play mysterious, so you have to hit them up to find out their prices.
- Lindy integration: Lindy syncs with NotifyVisitors to automate campaigns, personalize content, and provide deep insights into customer engagement metrics.
Start improving your customer lifecycle marketing with Lindy
For a streamlined, powerful marketing solution, Lindy integrates effortlessly with your existing tools to create a unified, efficient system.
Plus, with Lindy’s collaborative AI "societies" acting as a virtual team, you’ll have intelligent agents working together to handle complex workflows, share insights, and boost your marketing results — all with minimal hassle.
Getting started with Lindy is also easy. Just connect your current tools and sync your data for smooth workflows. From there, set up triggers and create custom automations to guide customers through each stage of their journey. For more support, explore Lindy’s Academy to keep your automations on point.
However, before you jump in, it’s important to think about setup and customization. Lindy works great for businesses of all sizes, but the onboarding might vary depending on whether you're a small startup or a large enterprise.
Curious to see how Lindy can transform your marketing? Get started with a free trial and experience the simplicity, efficiency, and power of Lindy’s AI-driven solutions.
Summing up
Navigating the world of customer lifecycle marketing software can be tricky. Still, with the right tools and integrations, you can turn it into an automated machine that runs like a million bucks.
We’ve covered the top 15 software options for 2024 and how they can be combined with Lindy for even better results.
Integrating these tools with Lindy can take your marketing strategies to the stratosphere. By automating plenty of those time-consuming jobs and personalizing customer interactions, Lindy helps you make the most of your lifecycle marketing software.
