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Still spending half your day researching prospects and prepping for calls? That’s cute, but this isn’t 2008.
What if AI sales enablement could handle the repetitive work so you could focus on building relationships and closing deals?
In this post, we'll explore 8 killer AI use cases that can multiply your sales efforts, from identifying hot leads to crafting perfect outreach.
We’ll cover:
Let’s get started!
AI sales enablement tools use artificial intelligence to provide sales teams with the insights and guidance they need to close more deals.
These tools sift through huge amounts of data to identify patterns that help sales reps optimize their performance.
Here are a few reasons why AI for sales enablement is a good thing:
AI can do some pretty incredible things to boost your sales team’s productivity. No, it won’t be knocking on doors (just yet).
But AI sales enablement tools can handle many of the boring, repetitive things that you and your team hate doing.
Let’s take a look — with some examples to boot:
Personalization involves tailoring sales outreach and interactions to the specific needs and interests of each prospect. Forget the generic “Dear Sir or Madam” emails of days past.
AI-based tools like Lindy can analyze prospects’ LinkedIn profiles, company websites, and past communications to gather key details. They then suggest personalized outreach messages to grab prospects’ attention. Your reps just tweak and send.
Prospecting is the process of identifying potential customers who fit your ideal customer profile (ICP). If prospecting gives your reps anxiety, AI can help. Tools like Lindy scour the web with a fine-tooth comb to find contact info for prospects that match your ICP.
Your reps just have to reach out and start a conversation. How’s that for taking the sting out of cold calling?
Data enrichment involves gathering detailed information about prospects and their companies to create comprehensive profiles. AI is fantastic at finding and organizing data. Tools like Seamless can automatically collect data across the web to build detailed profiles of your prospects and accounts.
Your reps will know companies’ tech stacks, recent funding rounds, key initiatives, and more before the first call.
Scheduling involves finding mutually agreeable times for meetings and demos. Does coordinating calls and meetings feel like a full-time job for your reps? AI tools like Calendly handle the back-and-forth.
They integrate with reps’ calendars to suggest available times, automatically send scheduling emails, and reserve the meeting slot once a time is agreed upon. Your reps can spend their time preparing for the meeting instead of setting it up.
Call guidance means receiving real-time suggestions and feedback during sales calls to steer conversations toward a successful close. During calls, tools can provide real-time guidance to keep conversations on track — and help prevent those meetings that go on forever.
They analyze the dialogue, compare it to high-performing calls, and flash messages on the screen with questions or points to make. The AI learns from every call to provide increasingly tailored coaching. With AI, your reps will never be alone on a call again.
Content creation and curation means finding and sharing relevant content (articles, case studies, etc.) that resonates with prospects, positioning your company as a thought leader. AI tools can help your reps find and share relevant content with prospects. That means no more wasted hours staring at the screen doing research.
They can analyze a prospect's interests and suggest articles, case studies, or white papers that would resonate. Some tools can even generate short, personalized summaries of content, saving reps time and ensuring they're always sharing the most valuable insights.
Pricing and deal optimization involves finding the pricing sweet spot that's both competitive and profitable, maximizing the chances of winning a deal.
AI-powered tools can take a deep look at historical sales data, market trends, and even competitor data to suggest optimal pricing strategies. They help reps craft proposals that balance competitiveness with profitability, maximizing the chance of closing deals.
Post-call analysis and follow-up means analyzing sales calls to glean insights, identify areas for improvement, and plan the next best steps for each prospect.
After a sales call, AI can transcribe and analyze the conversation. It can highlight key points, identify potential objections, and even suggest follow-up actions. This helps reps learn from their own performance and take the right next steps with each prospect.
AI sales enablement tools can really help you crush your sales goals — and make a 10-person team feel like it’s 100-strong.
You can start small, and then slowly work your way up. Pretty soon, you'll be on top of those sales quotas faster than you can say, "Siri, open my Netflix queue."
With AI tools like Lindy, you can start focusing on building those relationships, making those cold leads warmer, and even catch a few much-needed winks with all that new free time on your hands.
Lindy is the ultimate AI sales enablement platform, encompassing everything we wrote about in this list and more — from prospecting to post-call analysis.
Lindy allows you to create AI assistants (“Lindies”) in 30 seconds. The best part? These assistants, built for different tasks, can collaborate and glean insights from one another.
Let’s take a look at the power of Lindy for sales:
