Marvin broke down Relay.app's four pricing tiers, weighing step limits, AI credits, and integrations against Zapier and Make for freelancers and small teams.
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The $38/month starting price of Relay.app looked quite affordable to me when I first started testing it. However, I discovered that its AI agents are basic and it doesn’t offer as many integrations as Lindy or Zapier. So here’s my breakdown of its pricing and whether it’s worth it.
Relay keeps its pricing simple with four monthly plans. All tiers include the same integrations and automation features, with differences in usage limits, collaboration options, and support. For teams evaluating other sales and lead generation platforms, comparing apollo pricing can offer useful context.
It measures usage in steps and AI credits. A step is any action performed in a workflow, like sending an email or updating a spreadsheet. You use AI credits when Relay runs actions powered by GPT, Claude, or Gemini models. To get a complete overview of what the platform can do, read our guide on relay app features.
Here’s how each plan compares:
| Plan | Price (monthly) | What you get | Best for |
|---|---|---|---|
| Free | $0 | 200 steps, 500 AI credits, 1 user | Testing and personal use |
| Professional | $38 | 750 steps, 5,000 AI credits, 1 user | Freelancers, solopreneurs |
| Team | $138 | 2,000 steps, 5,000 AI credits, 10 users, shared workflows & connections | Small businesses and teams |
| Enterprise | Custom | Tailored steps and credits, SOC2 & GDPR, custom integrations, priority support | Enterprises with compliance needs |
This makes Relay pricing predictable. However, the step limits and AI credits add extra costs. To unlock 100,000 steps, the highest you can get, you pay ~$1100/month more on top of your regular plan. The same is the case with AI credits. For a broader comparison of AI agent costs, reviewing relevance ai pricing can help you gauge value across platforms.
Relay charges for two things: Steps and AI credits (how often you use AI-powered features). If you want more than what’s included, get ready for add-on costs. Doubling your steps or AI credits means extra monthly fees. If you are also researching other specialized AI tools, you can review our detailed guide on devin pricing.
If you expect to use AI features heavily, here’s what you’ll pay for additional monthly credits on Relay:
| AI credits (per month) | Cost (per month) |
|---|---|
| 10,000 | $19 |
| 25,000 | $49 |
| 50,000 | $79 |
| 100,000 | $149 |
| 200,000 | $279 |
| 300,000 | $469 |
| 400,000 | $579 |
| 500,000 | $669 |
| 750,000 | $899 |
| 1,000,000 | $1,199 |
Next, let’s break down each plan in detail.
Each Relay plan builds on the previous one, adding more steps, credits, or collaboration features. Let’s look at what each plan offers:
Relay’s structure makes it easy to compare plans. All tiers include the same integrations, so the decision comes down to how many steps and credits you need, and whether you require collaboration or compliance features. To see how its features stack up against competitors, read our analysis of the best relay app vs zapier options.
Relay keeps its tiers simple, so the decision often comes down to scale. Choosing the right plan depends on how you use automation and who needs access. Here’s how to decide:
Relay.app is worth the cost for businesses that need affordable, collaborative automation with predictable monthly pricing. All plans include the full set of integrations, so you don’t pay extra for premium apps the way some competitors charge. If you are evaluating other autonomous AI tools, you can also review our guide on manus ai pricing.
The main differences are how many steps and credits you get, plus whether you need team features. Look at the criteria below to see if it’s worth it for you:
To sum it up, Relay pricing makes sense if you’re a freelancer who wants to automate tasks. For teams that want collaboration and don’t mind paying for the extra credits and steps every month, it’s a good option.
If Relay doesn’t suit your use cases, you can choose other automation platforms like Lindy, Zapier, or Make. Let’s compare them with Relay to understand their pros and cons.
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All of the Relay alternatives have different pricing and features. Let’s put them side-by-side to help you decide:
| Platform | Pricing (monthly) | Best for | Strengths | Weaknesses |
|---|---|---|---|---|
| Relay.app | Free, paid plans from $38/month | Teams and SMBs | Clear pricing tiers, built-in AI credits, and team features | Smaller ecosystem, expensive steps, and AI credit add-ons |
| Lindy | Free, paid plans from $49.99/month | SMBs with non-technical teams | AI agents for calls, email, CRM updates, SOC 2 and HIPAA compliant | Needs some time to set up complex flows |
| Zapier | Free, paid plans from $29.99/month | Individuals, SMBs | 8,000+ integrations and easy to use | Expensive at scale, team features are limited |
| Make | Free, paid from $10.59/month | Technical users | Visual builder and granular workflows | Learning curve, credit model complexity |
Next, we compare Relay with Lindy in detail, as they both target small businesses looking for AI automation.
Relay works best for structured, rule-based automations with transparent step limits. Lindy is better if you want AI agents that can execute tasks across tools like Gmail, Salesforce, and Slack without manual workflow building.
Relay and Lindy both help teams automate work, but they do it differently and appeal to different teams. Here’s where each tool excels:
You can combine Relay and Lindy if you prefer the simplicity of Relay and the capabilities of Lindy.
Relay AI agents can run simple, straightforward workflows like email triage or CRM updates within Relay workflows, while Lindy agents can complete complex tasks like customer support, research, or lead gen and enrichment, while collaborating with other AI agents.
Relay keeps pricing simple and predictable. The Free plan works for testing, while Relay Pro pricing, at $38/month, is affordable for freelancers who need more steps and credits. The Team plan at $138/month adds collaboration for small businesses, and Enterprise offers compliance and support for larger organizations.
Relay is a good fit if you don’t mind paying more to add extra credits and steps to your monthly plan. That, along with limited free credits and a relatively small integration library, are the main drawbacks of Relay.
Relay.app only gives you basic AI agents with limited integrations. If you’re looking for a tool that lets you automate tasks across email, phone, and text workflows, Lindy can be a great option. You can choose from plenty of pre-built templates and 4,000+ integrations to get started.
Lindy helps automate your workflows with features like:
Try Lindy free and automate up to 40 tasks with your first workflow.
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Relay Pro, called the Professional plan, costs $38/month for one user. This includes 750 steps and 5,000 AI credits.
Relay offers Enterprise pricing as custom quotes. This tier includes compliance features, custom integrations, and priority support.
The free Relay plan is limited to 200 steps per month, 500 AI credits, and one user. It does not include collaboration.
Relay Pro is not designed for teams. Small teams should choose the Team plan at $138/month, which includes 10 users.
Relay offers a 50% discount on their Professional and Team plan when you choose annual billing instead of monthly. Apart from that, there aren’t any other discounts on their pricing page.
Relay is worth it for small teams and businesses that need predictable monthly pricing for AI automation, especially if you’re okay with purchasing extra AI credit bundles if your workflow volume grows.
