ZoomInfo Pricing 2025 + Features and 4 Best Alternatives

I’ve used ZoomInfo across multiple sales teams – and while the data is strong, the pricing can be a dealbreaker.

You won’t find exact numbers on their site, and plans vary based on team size, features, and how hard you negotiate.

In this guide, I’ll break down what ZoomInfo actually costs in 2025, what you get at each level, and 4 alternatives that offer better value without sacrificing data quality.

What Is ZoomInfo?

ZoomInfo is a business intelligence platform built for sales, marketing, and recruiting teams. It provides detailed contact data, company insights, intent tracking, and CRM integrations so you can discover and target leads faster.

Think of it as a high-powered database that surfaces:

• Direct dials, email addresses, and company profiles
• Intent signals showing who’s researching your product category
• Tools for syncing lead data into your CRM or sales workflows

While powerful, it’s not built for real-time conversations, live AI agents, or fully automated lead workflows out of the box.

ZoomInfo Pricing Plans (2025): Breakdown by Tier

While ZoomInfo doesn’t display its pricing publicly, here’s an estimate:

ZoomInfo Packages by Use Case

ZoomInfo offers different versions of the platform depending on your team’s goals. 

1. SalesOS

• Lead search and segmentation
• Export contacts to CRM
• Prioritize leads with intent data

2. MarketingOS

• Audience building and segmentation
• Use intent signals to shape campaigns
• Export leads for ABM workflows

3. TalentOS

• Source candidates based on company/org structure
• Filter by seniority, department, and job changes
• Integrate with ATS or CRM

All packages pull from the same master database. The pricing difference comes from:

• Monthly exports
• Number of seats
• Depth of intent tracking
• Level of automation access

How to Choose the Right ZoomInfo Plan?

Here’s a quick guide to help you make a smarter decision depending on your company size, use case, and team maturity:

1. Go with the Free Plan If:

• You’re a freelancer or early-stage founder doing exploratory outreach
• You want to validate whether ZoomInfo has your target accounts before investing
• You don’t need full contact data yet

The free plan is extremely limited but useful as a trial. You only get names and job titles, not email or phone, so it’s mainly for surface-level research.

2. Consider the Basic Plan ($300/month) If:

• You run a small outbound team that can work with limited exports
• You want light intent tracking to warm up your email list
• You only need basic prospect data and use LinkedIn heavily (thanks to the Chrome extension)

The Basic plan is a solid entry point if you’re doing targeted outreach with a few hundred leads/month. But without CRM sync or automation, you'll still do a lot manually.

3. Upgrade to Professional ($1,495/month) If:

• You need CRM integration to eliminate copy-paste admin work
• You manage a sales team (3+ reps) doing daily outbound calls/emails
• You want to automate follow-ups with tools like AI Dialer and Copilot

This is where ZoomInfo becomes truly useful. But the jump from $300 to $1,495 is steep. It only makes sense if you’re running a serious, full-time sales engine and want data + tooling bundled together.

4. Choose the Advanced or Enterprise Plans If:

• You’re working across multiple markets or regions
• You want high-volume exports, deep intent data, or automated playbooks
• You need access to WebSights (track anonymous visitors from your website)

These tiers are built for enterprise teams with structured RevOps and high monthly usage. They give you scale and data depth, but you’ll need internal resources to fully utilize them.

Don’t Just Pay for Data, Pay for Outcomes

The real question isn’t “How much does ZoomInfo cost?” But it’s rather:

• Can your team follow up efficiently with every exported lead?
• Do you have a strategy to turn those 450+ contacts into meetings?
• Do you already use tools like HubSpot, Outreach, or Salesforce to activate this data?

If you answer no to these, you’ll get more value from platforms like Lindy, which combines lead data, enrichment, outreach, and meeting scheduling, all in one automated system.

What I Like About ZoomInfo

1. Massive Lead Database

With over 600M people and 100M+ companies, ZoomInfo gives you wide access to B2B data. If you're doing volume outreach, this reach is a big advantage.

You can filter by:

• Industry
• Seniority
• Company size
• Job title
• Technology used
• Buying intent signals

It’s not perfect, but it's one of the most comprehensive databases out there.

2. Intent + Search Combined

The Intent Lite tool helps you prioritize leads showing early buying signals.

For example, if your product is a cybersecurity tool, ZoomInfo can flag companies actively researching firewall upgrades, giving you a clear outbound target.

The higher plans also support custom intent topics and more granular tracking.

3. CRM Integrations

On the Professional plan and up, you get integrations with tools like:

• Salesforce
• HubSpot
• Marketo

These allow you to:

• Push contact data directly into your CRM
• Keep lead records synced
• Automate data entry

It makes outreach smoother, once you’ve built a clean workflow.

4. Sales Productivity Tools (on Premium Plans)

The AI Copilot can:

• Draft personalized emails for each contact
• Pull from lead data to tailor messaging
• Suggest call priorities

The AI Dialer helps with:

• Time-zone aware calling
• Auto-dialing lead lists

These tools reduce admin work but are only available on higher-tier plans.

Where ZoomInfo Falls Short

1. Expensive Entry Point

At $300/month minimum, ZoomInfo isn’t startup-friendly. And most of the automation, AI, and export power sits in the $1,495+ plans.

By comparison, tools like Lindy or Lusha start around $49/month and still offer contact data, enrichment, and email outreach.

2. Limited Automation

ZoomInfo has no real AI agents, no workflow builder, and no live chat/call features.

You can export contacts and run basic sequences, but for modern GTM teams needing real-time outreach, it’s limited.

3. Potentially Outdated or Inaccurate Data

No data tool is perfect. Even with a massive database, ZoomInfo can't always keep up with role changes, company switches, or bounced emails.

That means:

• You’ll still need fallback sources
• Lead verification is a must
• Manual cleanup may be required

ZoomInfo Use Cases: Who It’s Right For

Best For:

• Mid-size and enterprise sales teams
• Revenue orgs with big outbound pipelines
• Companies doing high-volume prospecting
• Recruiters targeting B2B roles

Not Ideal For:

• Startups or lean sales teams on a budget
• Anyone needing real-time AI agents
• Teams without a CRM or RevOps support

Best 4 ZoomInfo Alternatives

1. Lindy: AI-Powered Lead Automation

What does it do?

Lindy lets you build no-code AI agents that handle lead generation, enrichment, outreach, follow-ups, and meeting scheduling. It combines real-time data access with automated workflows, all in one platform.

Who is it for?

Lindy is best for sales, marketing, and RevOps teams that want to replace multiple tools with one AI-first platform that finds leads, contacts them, qualifies them, and books meetings — without needing technical skills.

We built Lindy to solve the exact problems we faced: juggling lead data, follow-ups, and missed opportunities due to manual processes. With Lindy, you can spin up a lead generator, enrichment agent, and email responder in minutes.

Each AI agent runs on your custom workflow. You tell it what to do, scrape data from LinkedIn, pull company insights via People Data Labs, enrich contact info, or draft a personalized email, and it follows your playbook. It also syncs directly with your CRM (like HubSpot or Salesforce) and sends internal updates on Slack when a lead replies or books a meeting.

Lindy also goes beyond just finding leads, it actually automates what happens next. From writing outreach messages to booking meetings, Lindy handles tasks ZoomInfo leaves to other tools.

We’ve seen users save hours every week by letting Lindy qualify leads, send first-touch messages, follow up automatically, and schedule meetings through a Calendly or Google Calendar integration. It doesn’t just collect leads, it actually converts them.

But you’ll still need to plug in a data source like PDL or Clearbit if you want deep enrichment, but Lindy handles the entire process once connected.

Pros

• Fully automates lead workflows
• Drag-and-drop agent builder
• Works with your CRM and calendar

Cons

• Requires external data APIs for enrichment
• Doesn’t include a built-in contact database
• Best results come with some setup effort

Pricing

• Starts at $49/month
• Free 7-day trial

Lindy is the easiest way to build AI-powered lead agents that actually take action — scraping, messaging, and scheduling, all from one dashboard.

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2. Seamless.AI: Lead Volume at Scale

What does it do?

Seamless.AI helps you find large volumes of business contacts across 1.3 billion records. It uses AI to recommend and filter leads based on criteria you define, like job title, location, or industry.

Who is it for?

Ideal for large sales teams, SDRs, and enterprise marketers who need constant access to fresh contacts and want to generate prospect lists at scale with targeting and enrichment built in.

Seamless.AI is all about quantity and reach. The platform’s biggest strength is its sheer volume, more contacts than ZoomInfo and broader company coverage globally. You can generate contact lists using filters like industry, location, title, and tech stack, and export them directly to your CRM.

What makes it different is the AI engine that continually learns which leads convert better and tweaks recommendations over time. You can also enrich old lists by uploading them and letting Seamless verify or fill missing data.

It supports integrations with Salesforce, Outreach, and other major tools. You can also customize your package, if you don’t need buyer intent, skip it and save. That flexibility is helpful.

Unlike ZoomInfo, Seamless lets you buy only the features you need instead of locking everything behind expensive tiered pricing.

But the platform’s UI isn’t as intuitive as others I’ve used. You may need a bit of onboarding to get started. And pricing is opaque, you’ll need to speak to sales to get a quote, which might not be ideal for small teams.

Pros

• Huge lead database (1.3B+ contacts)
• AI targeting recommendations
• À la carte pricing flexibility

Cons

• No transparent pricing
• Slight learning curve
• Expensive for small teams

Pricing

• Custom quotes only
• Pay for features you use
• No public plan list

Seamless.AI is a great choice if you’re targeting volume and need more contacts than ZoomInfo, but be ready for a longer setup and custom pricing.

3. Cognism: Verified Contact Accuracy

What does it do?

Cognism provides verified B2B contact data with GDPR-compliant enrichment and mobile-verified numbers. It’s built to ensure data quality and reduce bounce or invalid contact rates.

Who is it for?

Perfect for B2B sales teams and recruiters targeting high-accuracy contact info, especially those operating in Europe or in regulated industries that require compliance-ready lead data.

If data accuracy matters more than volume to you, Cognism is one of the most reliable platforms I’ve tested. Its standout feature is phone-verified mobile numbers, which you won’t find in many tools. That makes it ideal for teams running call-heavy outbound or SDRs trying to get prospects on the line.

Cognism also offers a “Do Not Call” list and real-time updates, which help keep your database compliant and fresh. It’s one of the few providers that emphasizes GDPR adherence, a must if you operate in the EU.

I found the Prospector tool particularly useful, it narrows down your ICP with smart filters and gives you a curated list of decision-makers that’s ready to use. Plus, their Enrich tool cleans and improves your existing lists, so you’re not wasting sequences on outdated data.

Unlike ZoomInfo, Cognism prioritizes verified mobile accuracy and compliance, especially for EU-based teams. But it’s not cheap, and pricing is entirely custom. If you’re a small team or only need 500 contacts a month, this probably isn’t the tool for you.

Pros

• Phone-verified contacts
• Strong GDPR compliance
• Real-time enrichment

Cons

• No self-serve pricing
• Not built for startups
• Small database compared to ZoomInfo

Pricing

• Custom quotes
• Based on seats + usage
• No free plan

Cognism is a strong pick if compliance and contact accuracy are critical to your outbound strategy, but it’s not ideal if you’re just looking for cheap leads.

4. Lusha: Budget-Friendly Prospecting

What does it do?

Lusha offers an affordable way to access verified B2B email and phone contacts. It uses a credit-based model, making it a pay-as-you-go alternative to expensive prospecting tools.

Who is it for?

Best for small sales teams, solo founders, and recruiters who only need direct emails and phone numbers, without the need for enrichment, workflows, or automation.

Lusha is built for simplicity. It gives you exactly what you need to reach a prospect like name, email, phone number, and nothing more. You install the browser extension, visit a LinkedIn profile, and Lusha reveals their contact info using your credits.

I’ve used Lusha when I needed to build a small, accurate list fast without committing to a big platform. It’s not trying to be an all-in-one solution. Instead, it focuses on affordability and speed.

You don’t get deep company insights, intent tracking, or CRM syncing like ZoomInfo offers. But if you’re a small team doing cold outreach manually, that’s okay. You can always enrich later using a different tool if needed.

The credit model is flexible. You buy more when you need more. But keep in mind, there’s no automation, no AI, and limited integrations. It’s a contact database, not a sales engine.

Pros

• Low monthly cost
• Pay-as-you-go credit model
• Easy to use with LinkedIn

Cons

• No enrichment or AI features
• Limited CRM integrations
• Manual outreach required

Pricing

• Starts at $49.90/month
• Credit-based
• No free plan

Lusha is a great low-cost option for teams that just need phone numbers and emails, but not if you want automation or detailed insights.

Is ZoomInfo Worth It?

It depends on your use case and budget.

Choose ZoomInfo if:

• You want one of the biggest contact databases
• You’re okay with the cost
• You have a clean CRM and strong sales ops setup

Skip ZoomInfo if:

• You need more than static lead lists
• You want to automate email, calls, and data syncs
• You need something more affordable, real-time, or flexible

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ZoomInfo Stops at Leads, Lindy Closes the Loop

ZoomInfo gives you a lot of data, but you’re still stuck doing the work manually or stitching together extra tools.

Lindy does more than just hand over contacts. It runs the entire process, scraping leads, enriching them, writing personalized emails, following up, and booking meetings. All with zero-code AI agents.

If you’re tired of managing tools that don’t talk to each other or paying thousands for data you can’t act on instantly, Lindy is your upgrade.

• Build AI agents for lead gen, outreach, and scheduling
• Automate your sales playbook from first touch to booked call
• Connect to your CRM, calendar, and Slack

Start your free trial with Lindy today and automate what ZoomInfo can’t. 

Frequently Asked Questions

1. Is ZoomInfo free?

ZoomInfo is not a free service. While it offers a limited free trial and a Community Edition with restricted access, full functionality requires a paid subscription. The free options provide minimal data and are intended for users to evaluate the platform before committing to a paid plan.

2. How long is ZoomInfo's free trial?

ZoomInfo typically offers a 14-day free trial, providing limited access to its platform features. However, some users have reported shorter trial periods, such as 2 to 5 days, depending on the arrangement made during the sales consultation. The trial often includes a set number of credits and may allow access for multiple users. 

3. How does ZoomInfo's pricing compare to other similar platforms?

ZoomInfo's pricing is generally higher than many of its competitors. Annual costs can start around $14,995 and may exceed $100,000, depending on features, user seats, and data credits. In contrast, alternatives like Apollo.io and Lusha offer more transparent and affordable pricing structures, with plans starting as low as $49 per month. 

4. How accurate is ZoomInfo’s contact data in 2025?

Accuracy is decent but not perfect. Users still report occasional outdated job titles or invalid emails. It’s best to pair ZoomInfo with a real-time verification tool or use CRM validation before launching large campaigns.

5. Can ZoomInfo replace tools like Apollo, Clearbit, or Outreach?

No. ZoomInfo is mostly a data platform. It doesn’t handle real-time enrichment, email deliverability optimization, or full outreach workflows like Apollo or Lindy. You’ll need other tools to run sequences or automate follow-ups.

6. How many contact exports do I really need?

If you're a small team doing targeted outreach, 200–500 exports/month might be enough. But for SDR teams or agencies, you’ll likely need thousands, which means upgrading to the Advanced or Enterprise plans.

7. Is ZoomInfo good for international markets?

ZoomInfo’s strength is in U.S. and North American markets. If your ICP is mainly in the EU or APAC, tools like Cognism or Lusha offer better coverage, especially with GDPR-compliant mobile numbers.

8. What are some must-have tools to pair with ZoomInfo?

If you go with ZoomInfo, consider pairing it with:

• Outreach/Smartlead for sequences
• Clay/Lindy for workflows and enrichment
• NeverBounce for email validation
• Calendly for meeting scheduling

9. Do I need a CRM to use ZoomInfo effectively?

Yes. Without a CRM like HubSpot or Salesforce, you’ll miss out on most of ZoomInfo’s time-saving features like syncing data, updating records, or triggering workflows. Manual use is tedious.

10. What’s a better option if I want AI-powered outreach?

Lindy is a better fit if you want to automate the full process, scraping leads, enriching them, writing outreach, and booking meetings. Unlike ZoomInfo, it acts on your data, not just delivers it.

11. How do I know if ZoomInfo will pay off for my team?

Ask yourself:

• Can your team follow up with every exported contact?
• Are you running a consistent outbound workflow?
• Do you already use sales automation tools to activate data?

If not, the ROI may be lower than expected.

12. What happens when I hit my export limits?

Once you hit your limit, you either need to upgrade your plan or wait for the monthly reset. Exports don’t roll over, so if you over-prospect one month, it can stall your campaigns until your quota resets.