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Tiddle Customer story

500 emails a day. Two to four of them worth reading.

Tiddle manages TikTok, YouTube and Instagram influencers with a team of six. Brand deal requests arrived faster than anyone could sort them.

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40–60hrs/wkSaved reading, qualifying and replying
0Inbound emails screened each day
6peopleFull-time team, still bootstrapped

Figures as reported by Tiddle.

At a glance

A bootstrapped agency whose growth arrived as unread mail

Company

Tiddle

Industry

Influencer management

Contact

Mike Hahn
CEO

Founded

2020Mike Hahn6 full-time

Used for

Email screeningLead qualificationReply handlingInbound management

Before & after

The volume never dropped. The reading did.

Around five hundred new emails landed every day, and two to four of them were real opportunities. Finding those four was somebody’s whole morning — often Mike’s.

"Brainless tasks" was how Mike described the six to eight hours a day it was taking.

  • ✕Roughly 500 new emails a day, nearly all noise
  • ✕Two to four qualified leads hidden in them
  • ✕Six to eight hours a day spent sorting
  • ✕Managers and the founder both pulled into the inbox

A team of six, and the inbox was eating a person.

What the inbox cost
~500 emails every day
2–4 qualified buried in them
6–8 hours daily, sorting

The opportunities were arriving. Reading them was the bottleneck.

Lindy reads the inbound, qualifies it, and handles the replies. The volume is unchanged — what reaches a person is not.

  • ✓Inbound screened automatically, every day
  • ✓Qualified brand deals surfaced rather than hunted
  • ✓Replies drafted and managed without a person in the loop
  • ✓Founder and managers out of the inbox

Forty to sixty hours a week, back.

How it runs now
Lindy screens, qualifies, replies

One assistant on the inbox, six people on the business.

What Lindy runs

One job, done several hundred times a day

  • ScreeningEvery inbound email read and sorted, at a volume no person could sustain.
  • QualifyingThe handful of genuine brand deals separated from the noise.
  • ReplyingResponses drafted and managed so conversations keep moving.
  • EscalatingWhat needs a human decision reaches one; the rest does not.
Lindy automates over 1,000 daily emails for our company. This saves us 40-60 hours per week of email responding, qualifying and managing inbound leads. Mike Hahn CEO, Tiddle
Mike Hahn.

Results

What Tiddle reported after adopting Lindy

  • 40–60 hrsBack every week across a six-person team.
  • ~500/dayInbound emails screened without a person reading them first.
  • 6–8 hrsDaily sorting removed from managers and the founder.
  • Still sixThe team did not grow to absorb the volume.

Tiddle is bootstrapped and intends to stay that way for now. Absorbing this much inbound without hiring is what makes that choice available.

What's next

Growth that does not arrive as more reading

More influencers and more brand interest means more inbound. That used to be a staffing problem. It is now the same job, run more times.

Put a teammate in your Slack.

Free to try. Tiddle pointed it at the inbox first.

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