Bland AI Review 2025: Features, Pricing, and Alternatives

Bland AI offers realistic, human-like voice agents, but users often struggle with the technical setup or the pricing complexities. I tested it across workflows like cold calling, appointment booking, and more to help you decide if it’s worth it or not. 

TL;DR 

Bland AI helps organizations with tasks like cold calling, appointment scheduling, and customer support with minimal human involvement. Teams with technical resources can benefit from its customizable workflow controls, high-quality voice synthesis, and low-latency call handling. 

The challenge lies in its billing options and setup complexity, which make it less practical for small or non-technical teams. For those seeking a simpler or more multi-channel solution, other tools like Lindy may be easier to adopt.

What is Bland AI? 

Bland AI is an AI voice automation platform that helps businesses handle inbound and outbound calls using realistic, conversational agents. It’s for teams that want to automate AI cold calling, customer service, and appointment scheduling without relying on human agents.

You can build conversational flows using Pathways, connect AI phone numbers, and integrate tools like Slack or HubSpot for real-time updates. It also supports telephony systems like Twilio, which makes it ideal for developers or enterprises with internal infrastructure.

You can think of Bland AI as a tool for companies that want control over how their AI agents communicate in a high-volume artificial intelligence call center environment.

Bland AI features

The features Bland AI offers give users control over their AI sales calls and automated customer interactions. Here are some of them, along with the limitations:

Key features

• Pathways builder: Create visual call flows that define how each conversation unfolds, including routing, transfers, and conditional replies.
• Memory: Maintain context across calls so the AI can recall customer details or past conversations naturally.
• Integrations: Connect AI phone numbers with apps like Slack and HubSpot to log call summaries, update CRMs, or trigger next steps.
• SIP (Session Initiation Protocol) and Twilio support: Use your telephony setup to route calls and track performance in real time.
• API and webhook access: Customize call logic, reporting, and automation for enterprise workflows.
• Security: Complies with SOC 2, HIPAA, and GDPR regulations, so regulated industries can use it without privacy concerns.

Where it excels

• High-quality voice agents with low latency and responsive call handling.
• Ideal for developer-led teams that want precision and flexibility in how their AI behaves.

Limitations

• Setup can be complex for non-technical users.
• Hard to forecast costs with per-minute billing and outbound attempt charges.

Next, let’s explore the price and how it compares with an equally capable alternative, Lindy.

Pricing comparison: Bland AI vs Lindy 

Bland AI comes with a usage-based pricing model, where it offers tiers as well as pay-as-you-go options. Lindy, on the other hand, offers a more predictable credit-based system.

Here’s how the two compare:

While Bland gives more control, its pay-per-minute model can make budgeting difficult. Lindy’s fixed tiers and AI phone number costs, on the other hand, make monthly costs easier to plan.

Bland AI reviews: What users have to say

Bland AI receives mixed feedback across review sites and community threads. Most users praise its voice quality and real-time response speed, while some aren’t happy with pricing opacity and the technical setup it needs to get started.

Below is a clear breakdown of the reviews:

What users like

• The call quality and voice realism are outstanding. It sounds natural, with almost no delay. 
• Pathways give me more control than any other AI-powered call intelligence platform I’ve tried.

What users don’t like

• You can’t see pricing unless you book a demo. That’s frustrating when comparing tools. 
• Setup takes effort if you’re not technical. Expect to work with APIs to get it running. 

Bland AI performs best for teams that prioritize call quality and flexibility over ease of use or predictable pricing.

My take on Bland AI

Bland AI works well for technical teams thanks to the level of control it offers. Features like Pathways and SIP integration are ideal for those who want to design and manage custom AI sales calls with precision. Its AI voice also impressed me with how natural it sounded, especially in high-volume environments.

What frustrated me was the pricing complexity and lack of a no-code builder. Even small changes, like editing flows or setting up routing, require technical support. Compared to options like Lindy’s AI voice agent, Bland demands more effort for similar results.

Bland is a capable tool, but it feels less like a plug-and-play platform that non-technical teams can easily adopt.

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Is Bland AI right for you? 

Bland AI fits companies that prioritize custom voice automation and want complete control over how their agents handle conversations. It suits teams with strong technical resources who want calling at scale and can manage integrations and telephony setups.

Who will love it

• Enterprise call centers that need to handle large volumes of inbound and outbound calls and want advanced artificial intelligence call center capabilities.
• Developers and tech-forward teams building their own workflows, routing systems, or personalized AI sales calls using APIs and SIP.

Who should avoid it

• Small businesses or operations teams looking for an out-of-the-box solution. The setup and pricing structure can be overwhelming without developer support.
• Teams wanting multi-channel automation, like email follow-ups or CRM syncing. Tools like Lindy cover those needs more efficiently.

If Bland doesn’t align with your team’s setup or budget, Lindy is another platform that offers AI phone call agents along with workflow automation. Let’s see where it beats Bland AI.

Why Lindy can be the ideal Bland AI alternative

If you’re looking for a simpler and more capable alternative that can automate calling and other business tasks, Lindy is a great option. It helps teams automate calls, emails, and CRM updates without the need for code or complex setup. 

Here’s why it stands out:

• Drag-and-drop workflow builder: Launch and customize AI agents without writing code.
• Ready-to-use templates: Choose from templates made to automate everyday business workflows.
• Multi-channel automation: Lindy works across voice, chat, email, and other business tasks, making it ideal for teams that want more than phone automation.
• Clear pricing tiers: You can choose from 4 pricing tiers, with the option to try out the tool with its Free plan. 
• 4,000+ integrations: Works seamlessly with CRMs, calendars, and communication tools to automate end-to-end workflows.
• SOC 2 and HIPAA compliant: For users who belong to regulated industries like healthcare or finance, Lindy provides you with the necessary security and compliance.

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Try Lindy, your no-code AI voice and automation tool

Lindy uses conversational AI that handles chat, lead gen, meeting notes, and customer support. It handles requests instantly and adapts to user intent with accurate replies.

Here's how Lindy helps with voice calls and workflow automation:

• Fast replies in your support inbox: Lindy answers customer queries in seconds, reducing wait times and missed messages.
• 24/7 agent availability for async teams: You can set Lindy agents to run 24/7 for round-the-clock support, perfect for async workflows or round-the-clock coverage.
• Support in 30+ languages: Lindy’s phone agents support over 30 languages, letting your team handle calls in new regions.
• Add Lindy to your site: Add Lindy to your site with a simple code snippet, instantly helping visitors get answers without leaving your site.
• Integrates with your tools: Lindy integrates with tools like Stripe and Intercom, helping you connect your workflows without extra setup.
• Handles high-volume requests without slowdown: Lindy handles any volume of requests and even teams up with other instances to tackle the most demanding scenarios.
• Lindy does more than chat: There’s a huge variety of Lindy automations, from content creation to coding. Check out the full Lindy templates list.

Try Lindy free and automate the first 40 tasks today. 

Frequently asked questions 

How much does Bland AI cost?

Bland AI costs about $0.09 per minute for calls, plus a $0.015 minimum per outbound attempt and $0.02 per SMS, based on its documentation. You can also choose from 3 tiers: Start, Build, and Scale, with daily call caps depending on the tier. 

Can Bland AI replace a call center?

No, Bland AI cannot replace an entire call center. It can handle routine conversations and AI sales calls, but it doesn’t fully replace a call center with trained reps. You need them for complex cases or sensitive customer issues.

Does Bland AI provide AI phone numbers?

Yes, Bland AI offers AI phone numbers. It also lets you connect your own SIP or Twilio line.

Can Bland AI integrate with my CRM?

Yes, Bland AI integrates with most CRMs like HubSpot or Salesforce via webhooks. It also integrates with communication tools like Slack and supports API connections for CRM syncing.

What is the best alternative to Bland AI?

Lindy is one of the best alternatives to Bland AI for most teams. It provides AI voice agents, a visual workflow builder, AI phone numbers, and a simpler, transparent pricing model.