When comparing ZoomInfo vs. Apollo vs. Lindy, the first point of difference is that ZoomInfo is designed for larger businesses and enterprises. Apollo, however, is more of an end-to-end sales funnel and CRM platform. Lindy.ai is a true AI agent builder to accelerate sales tasks and related business operations like customer support and phone calling.
Read on to learn more about:
- Key differences compared
- An in-depth look at the pricing, features, audiences, and pros and cons of Lindy, Apollo, and ZoomInfo
- How to choose the right platform for your needs
Let’s take a look at each platform’s major features:
TL; DR: ZoomInfo vs. Apollo vs. Lindy
ZoomInfo
ZoomInfo is a sales, marketing, and human resources intelligence platform. It provides resources for precisely identifying key buyers, the means to contact them, and tools to successfully position your brand.
Capitalizing on the rich data provided will allow you to pinpoint, acquire, and grow your client portfolio. The platform also provides services for onboarding and recruiting.
Features
- ZoomInfo is, by its nature, a data provider. You’ll get access to millions of professionals, detail data about their companies, and their contact information so you boil down your prospects with ease.
- Use ZoomInfo’s intent data to determine how market trends affect your products and services. Harness these insights to target specific buyers and companies.
- If you’re already using a CRM system like HubSpot or Salesforce, you can integrate it right into your ZoomInfo account. This allows for the quick and seamless transfer of leads and other data.
Pricing
ZoomInfo offers 3 different pricing categories, each with unique functionalities. Here is an overview of each one:
- Sales tier: This package, designed to meet the needs of your sales reps, lets you retrieve business contact details like names, emails, and phone numbers. You’ll also get reports that reveal which companies are currently looking to purchase goods or services that you provide, helping you qualify your leads.
- Marketing tier: Like the sales tier, the marketing tier provides business contact details and delivers targeted marketing and advertising capabilities. This feature helps you pinpoint precise social media and Google search audiences so folks with an intent to buy will see your products and services first.
- Talent tier: ZoomInfo also provides market intelligence for your human resources (HR) department when you’re looking to onboard new talent. Find top candidates’ contact information and position your company as an attractive destination through recruiting ads.
Pricing differs by category. The Marketing tier, for example, starts at $300/month, and it’s good for enterprises. One user can access up to 200 business emails and phone numbers and export them to a spreadsheet.
The $1,495/month version allows for 3 seats and 450 business emails and phone numbers. It also provides integrations with your CRM, like HubSpot, and the ability to export 400 records from the database.
For more detailed information about ZoomInfo pricing, you’ll need to contact their sales department.
Who it's good for
ZoomInfo is ideal for medium to large companies launching a new product or service. The company and lead database, marketing intent, and advertising tools are made precisely for this.
Pros
- This goes without saying, but ZoomInfo’s database provides over 300 million contacts, which can rocket your lead generation efforts.
- Integrating with your CRM systems allows you to transfer data seamlessly, so you won't need to worry about learning a new platform.
Cons
- The pricing plans are geared toward enterprises, with the cheapest version costing an eye-watering $300/month. Many small and even medium businesses will be unable to justify monthly costs like this.
- Some folks have complained about data inaccuracies and there are a lot of wrong numbers.
Apollo.io
Apollo provides a full package for sales, marketing, and account management teams. You’ll get a loaded suite of tools for every part of the funnel: Marketing, lead generation, qualification, outreach, and sales.
And the set of features doesn’t end there. Apollo also provides robust customer relationship management tools to ensure you retain excellent relations with clients once you close down deals.
Features
- The platform offers a premade database with millions of professionals, their roles, companies, and contact information, easing outreach and lead qualification.
- Use Apollo’s AI-powered email tool to launch wide-spanning email campaigns. For instance, the $59/month plan lets you automatically craft up to 250,000 emails with AI.
- Save time on CRM tasks with Apollo’s automations. The platform can enrich customer data from nearly any source, allowing you to swiftly address issues and meet client requests.
Pricing
For $59/month per user, you can compose up to 250,000 emails per month while getting full access to the lead database. The $99/month per user plan lets you integrate your internet phone with the interface to make (and record, where it’s legal) calls directly from your account.
Who it's good for
Apollo has pricing tiers for nearly any company. Startups and small businesses can accelerate outreach and business development campaigns, while medium-sized companies can optimize their growth with CRM features.
Larger companies can capitalize on Apollo’s one-stop-shop nature, as it offers a platform to organize every step of the sales and account management process.
Pros
- Apollo offers a generous free version that provides limited search capabilities for the lead database and the ability to generate up to 5,000 emails. This is a good way to see the platform’s potential.
- Overall, the platform offers a simple all-in-one solution for email marketing, lead generation, sales, and CRM. You won’t need to fumble between different platforms with Apollo.
Cons
- You’ll need to purchase the most expensive pricing plan, at $149/month per user, to access security features like single sign-on, custom permissions, and login controls. Apollo isn’t HIPAA-compliant, so it can’t store sensitive medical data.
- Because Apollo charges per-user pricing, costs can add up fast. This is an issue for companies on a budget, as you’ll need to have a good chunk of your team onboard — sales reps, marketing, and account managers — to properly utilize the platform.
Lindy
Lindy is a platform that lets you create your own AI agents, called Lindies. These Lindies can handle a wide variety of sales tasks and much more that can save you time by automating workflows.
Integrate your Lindies directly with 50 popular apps including your email accounts, Slack, CRM like HubSpot, and many others.
Features
- Build an agent and instruct it to find leads that match your criteria. Use Lindy’s integration with People Data Labs and scrape the lead information that matches what you’re looking for.
- Build an automated market outreach agents to enrich the lead or even contact leads. Then, use a Lindy that sets up meetings with leads over the phone or email.
- During your sales meeting, your Lindy can record the call (where it’s legal) and provide sentiment analysis, a transcript, and other main sticking points mentioned by the qualified lead, increasing the chances that you’ll close down the sale.
- You’ll also be able to automate other repetitive tasks across other applications you already use. For instance, create a Lindy to update your HubSpot CRM with fresh info from an Airtable database.
Pricing
Lindy’s first pricing tier costs $49.99/month and provides 5,000 credits, which equals about 5,000 automated tasks. However, some tasks, like tapping a knowledge base, require more than one credit.
The $299.99/month version starts off at 30,000 credits, and offers premium phone services, like the ability to speak over 50 languages and handle international calls. You’ll also get premium actions like webhooks and call recording.
If you need to automate more tasks, both plans allow you to purchase an additional 1,000 credits for only $10.
Who it's good for
Lindy’s an excellent option for small-and medium-sized businesses that want help with the sales pipeline. It’s also budget-friendly and provides functions for companies that need more hands on deck. This means if you need an agent to find and contact high-quality leads, Lindy’s got you.
The platform is also HIPAA and SOC 2-compliant, making it a fantastic choice for medical practices, financial service companies, and other businesses needing lock-down security.
Pros
- Use AI to create agents, collect and qualify leads, enrich your data, and launch an outreach campaign — all at a cheaper cost than ZoomInfo and Apollo.
- Lindy integrates with popular CRMS like Salesforce and HubSpot, so you can send business intelligence data from your data-harvesting campaigns to the software you already use.
Cons
- While Lindy is great for entrepreneurs and small and medium businesses, there’s a limit to how much you can scale Lindy’s automations. This means that Lindy might not be the best platform for larger-scale enterprises that need to automate 1,000s of tasks daily.
- Unlike ZoomInfo and Apollo, Lindy is not specifically a business intelligence platform. You will need to set up the premade templates and configure them for your business, so there’s a bit more legwork at the beginning.
Which tool should you choose?
Ultimately, Lindy, ZoomInfo, and Apollo each have specific use cases, which makes them differ substantially. When selecting the correct platform for your specific operations and business needs, we recommend you consider the following:
1. Budget
ZoomInfo’s lowest pricing tier is $300/month, and it allows only one person on your team to use the platform. If you want to give access to multiple team members, you’ll need to go with the $1,495/month tier, which is nearly five times the amount of the first. This puts ZoomInfo out of reach for smaller and medium-sized companies.
The good news about Apollo’s pricing is you can easily onboard more members, but the bad news is you’ll pay a per-user fee. Apollo’s per-user basis can add up quickly: If you have 5 team members on the $59/month tier, you’ll be paying nearly $300/month.
Apollo is designed as a platform where your sales, marketing, and account management team can operate in unison. Thus, it’s important to remember that you’ll need everyone using Apollo to maximize its potential. Not doing so would almost be like only allowing some of your team members email privileges.
Lindy, on the other, offers a more cost-effective solution. You won’t be charged a per-user rate, and you can scale your usage up to 1,000 tasks per month for $10, so it’s really like there are 11 plans giving you better control over the price. You can mobilize Lindies to accelerate workflows across several departments, starting at only $49.99/month.
2. Implementation time
Getting set up with ZoomInfo isn’t as straightforward as the other two because it’s designed for enterprises: You’ll need to fill out an online form to schedule a demo, attend a meeting, and then determine the best tier.
While Apollo.io is an all-in-one platform encompassing sales, marketing, and CRM functionalities, it is designed with user-friendliness in mind. It provides extensive resources, like the Apollo Academy, which offers free sales training courses for rapid onboarding.
Lindy functions similarly, with its own Lindy Academy that walks you through the platform. However, Lindy offers a more creative experience by allowing you to build your own workflows with its no-code drag-and-drop interface and dozens of premade automation templates.
While you can build and release workflows in a snap, you might spend more time than you imagined tinkering with the platform and crafting your workflows.
3. Automations
ZoomInfo and Apollo excel at automating their target clients' sales and marketing workflows. You can automate quick data scraping and cleansing, the generation and sending of outreach emails, a system to keep your team in the loop about where leads are in the pipeline, and account management features.
Lindy, on the other hand, can create automations for business intelligence, sales and marketing workflows — and it can do many other automations. For instance, you can build customer support bots or utilize the AI phone calling system to manage inbound and outbound calls in several languages.
Conclusion
ZoomInfo and Apollo both serve as excellent business intelligence platforms that automate. Apollo goes the extra mile by providing effective sales and marketing software coupled with a CRM tool for your account managers.
While Lindy can perform many business intelligence and data cleansing tasks, it also lets you automate other tasks. Using the visual editor, you’ll have free rein to build customized agents to amplify several business processes, saving time and money.
Save time and scale faster with Lindy
ZoomInfo offers a solid enterprise platform for zeroing in on new leads and discovering new market opportunities. Apollo provides an all-in-one marketing, sales, and CRM solution. Yet, Lindy can create sales and marketing workflows, while helping with other tasks.
When comparing ZoomInfo vs. Apollo vs. Lindy, here’s where Lindy stands out:
- Your own customer response team: Educate Lindy about your products and services with your knowledge base. Then, deploy Lindy as your dedicated custom support agent by building a chatbot and even taking customer phone calls.
- Need to schedule a meeting with a team scattered across several time zones? Use Lindy’s meeting scheduler to automatically reach out to members based on your availability and preferred times.
- Receive a large number of urgent emails, and you’re too busy to reply? Use Lindy to create an automated email responder, so no important messages slip through the cracks.
So, if you’re comparing ZoomInfo vs. Apollo vs. Lindy and want a more customizable solution, look no further than Lindy. Try the free version right now, and start automating those automatically generating leads.
