Customer Overview
Company: Ankor
Point of Contact: Elliot Cousins, CEO
Industry: Marine/Yacht Software
Stage: 5th year, rapidly scaling
Use Case: Marketing, sales, operations, technical agent
The Challenge: Finding time that didn’t exist
As CEO and tech leader of Ankor, a fast-growing yacht industry software company, Elliot Cousins faced the classic scale-up dilemma.
The company needed to handle increasingly complex operations and serve a white-glove client base without proportional headcount increases.
"We had all these high-value tasks that were too small to hire dedicated staff for," Elliot explains. "In an industry like yachting, our clients expect highly personalized, responsive communications, but we couldn't scale that manually."
The Solution: Building an AI Workforce with Lindy
Rather than hiring, Elliot built an AI workforce on Lindy to work alongside Ankor’s highly skilled team. In his first week, Elliot built 10 functional agents. Today, Ankor runs 20-30 active agents across multiple business functions:
"I think about Lindy as supercharging my workforce," Elliot says. "I spend more time building in Lindy than any other AI software because the time is incredibly high leverage."
Some of the highest value Ankor has used Lindy for are:
Lead Generation & Research - Agents that research inbound leads and generate new market opportunities by identifying the right customers and personalizing outreach.
Technical Support - Agents to monitor app performance, test new features, and provide user support.
Content & Marketing - Agents that create marketing content and schedule posts across channels, including social posts and newsletters.
Meeting & Sales Prep - Agents that research prospects before meetings and provide briefings so the team knows who they are meeting with and are armed with relevant talking points.
The Results: 5x ROI and Human-Level Personalization
When a client contacted Ankor for API support, Elliot's AI technical agent quickly diagnosed the issue and delivered a highly personalized, well-researched response within minutes. The client replied, "Thanks for the quick and detailed reply, you’ve solved my issue and $$ hours of my web developer’s time. I greatly appreciate it."
This demonstrated human-level personalization delivered at AI speed—exactly what Ankor needed to scale in the relationship-driven yacht industry.
Elliot reflects,
"Lindy felt like hiring 10 employees in a week."
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