Maddie at Blackbird uses Lindy to automate lead list creation, research, cold outreach, and meeting prep—saving up to 20 hours a week and cutting cost per meeting dramatically.
Customer Overview
- Name: Blackbird
- Industry: Hospitality SaaS / Loyalty Infrastructure
- Point of Contact: Maddie
- Use Case: Sales Automation
The Challenge
Maddie was running a high-touch, outbound sales motion in the hospitality space—without a big SDR team or engineering support.
- Built lead lists and scraped contact info manually
- Wrote and personalized cold emails herself
- Prepped for every meeting by researching menus, press coverage, and recent news
- Burned time on Python scripts just to automate basic tasks
“I was doing everything—lists, research, outreach, prep. It wasn’t scalable.”
The Lindy Solution
Maddie implemented Lindy to automate every step of her outbound workflow:
- 🧾 Automatically built lead lists and found contact info
- 🔍 Conducted research on prospects (menus, social, press)
- ✉️ Drafted and personalized cold outreach and follow-ups
- 📋 Created meeting briefs from news/social scans
Within hours, Lindy was booking meetings. Within days, it became a core part of her go-to-market stack.
The Results
⏱ 10–20 hours saved per week
Lindy took over the full outbound stack.
📅 Meetings booked Day 1
With minimal setup, Lindy drove immediate pipeline.
💵 Lower cost per meeting
Leadership loved the ROI. Reps loved the extra time.
🧠 Bonus: Brand safety
An agent for Maddie’s side project (Sleepy Saturday) avoided pitching a high-profile resort after uncovering PR risk during its own research pass.
“Deploying Lindy felt like hiring a superhuman assistant overnight. It even flagged reputational risks I’d never catch manually.”
Why It Matters
Blackbird’s use case shows what’s possible when AI handles the grunt work of outbound:
- 24/7 pipeline generation without an SDR team
- Human-level personalization at scale
- AI that doesn’t just execute—it thinks critically
Product Highlights
✅ Lead list building & contact enrichment
✅ First-pass research (menus, news, socials)
✅ Cold email drafting and sequencing
✅ Meeting brief generation
✅ AI judgment that goes beyond the prompt
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