Customer story
A leaky funnel, fixed by answering the phone.
The Sauna Place was paying to drive demand and losing it on the way in. Ten people, high inbound call volume, and no consistent follow-up.
Figures as reported by The Sauna Place.
At a glance
A retailer whose marketing worked and whose follow-up did not
Company
Industry
Contact
Head of Performance Marketing
Team size
Used for
Before & after
Same traffic, a great deal more of it converted
The team was driving demand successfully. What happened after a lead arrived was the problem — calls came in faster than anyone could return them.
"We had a leaky funnel. We were doing the work to drive traffic, but Lindy helped us actually convert that demand."
- ✕High inbound call volume with no consistent follow-up
- ✕Revenue lost to slow or incomplete outreach
- ✕Manual workflows pulling sales away from growth
- ✕No way to cover the phone outside working hours
The demand was already paid for. It was leaking out the bottom.
Where leads were lost
Three gaps, all of them after the money had been spent.
Lindy took the outbound follow-up and the phone. Cold leads got a personalised email, replies were qualified and routed, and calls landed on the right rep’s calendar.
- ✓Cold leads engaged with personalised email
- ✓Replies qualified and routed automatically
- ✓Sales calls booked straight into the right calendar
- ✓Phone answered around the clock, upsells flagged
Up to 55% of calls turned into sales leads.
How it runs now
Lindy outbound, routing and phoneOne assistant covering the gaps the funnel was losing.
What Lindy runs
Four jobs that used to depend on somebody being free
- OutreachCold leads engaged over personalised email rather than a queue nobody got to.
- QualifyingReplies read, qualified and routed without a person triaging them first.
- BookingSales calls placed directly on the right rep’s calendar.
- PhoneRound-the-clock coverage answering questions, routing calls and spotting upsells.
Lindy operated like a 24/7 SDR — reliable, scalable, and fully integrated into the team’s marketing and sales stack.John Nye Head of Performance Marketing, The Sauna Place
Results
What The Sauna Place reported after adopting Lindy
- Up to 55%Of inbound calls converted into sales leads by the phone coverage.
- 15–20 hrsBack every week, from chasing leads, fielding calls and writing follow-ups.
- No new hiresCoverage extended without adding staff to a ten-person team.
- Strategy timeMarketing moved off manual follow-up and onto higher-leverage work.
The interesting part is where the gain came from. Nothing changed about how the demand was generated — only about what happened to it once it arrived.
What's next
Coverage that does not depend on who is at their desk
The phone is answered whether or not anyone is free to pick it up, which for a team of ten is the difference between a lead and a missed call.
Put a teammate in your Slack.
Free to try. The Sauna Place put it on the phone first.