9 Best AI Agents for Sales in 2025: Features & Comparisons

AI agents for sales are taking over parts of the sales funnel that used to require a full sales development representative (SDR) team. These tools automate tasks like prospecting, lead scoring, and follow-ups, so lean teams can increase outreach without hiring more reps.

Here’s what you’ll find in this article:

• The 9 best AI agents for sales
• Detailed breakdown of these tools, their pros, and cons
• What features matter most
• Where AI fits in the sales stack
• How to build a full sales flow with tools like Lindy

We begin with a quick-glance list of these tools.

The 9 best AI sales agents: TL;DR

Below is a summary of the 9 best AI sales agents. Each tool suits different sales team needs depending on control, automation level, or coverage. Here’s the list with what they’re best at: 

1. Lindy – Best for customizable outbound workflows
2. Ava by Artisan – Best for replacing your Sales Development Representative (SDR)
3. Cognism – Best for GDPR-compliant lead data and intent-based targeting
4. Relevance AI – Best for building custom sales flows with minimal code
5. ColdIQ – Best for combining cold outreach strategy with AI sales software
6. Regie.ai – Best for writing high-performing email and call sequences at scale
7. Apollo – Best for teams that want everything in one platform
8. SalesCloser.ai – Best for handling AI for sales calls and demo automation
9. Salesloft – Best for outbound sales engagement and multi-channel sequencing

This shortlist shows what each tool does best so you can quickly find one that fits your workflow, budget, and automation needs.

1. Lindy – Best for customizable outbound workflows

Lindy is a no-code platform for building AI agents that automate outbound sales, from prospecting to follow-ups. It connects with your inbox, CRM, and tools like Airtable to run logic-based workflows. 

You can automate emails, meeting scheduling, CRM updates, and even follow-ups based on reply intent. Lindy lets you shape your sales process with its customizable, ready-to-use templates, whether that’s qualifying inbound leads, running campaigns for different segments, or syncing tasks across reps.

Lindy allows you to control every step without writing code. This works well for lean teams that want to move fast, stay organized, and keep existing tools in sync.

Pricing

• Free plan available with 400 monthly credits
• Paid plans start from $49.99/month

Features

• Syncs with your inbox and calendar
• Drag-and-drop visual workflow builder
• 7,000+ integrations with tools like Notion, Airtable, Slack, and more
• Support for 30+ languages for AI voice agents
• Multi-agent collaboration
• SOC 2 and HIPAA-compliant

Pros

• Works with the tools you already use
• Easy to build logic flows
• Good for scaling without losing personalization

Cons

• Setup takes some upfront thinking and time

Lindy helps you add custom automation into your outbound workflows, if you want flexibility and already use tools like HubSpot or Airtable. 

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2. Ava by Artisan – Best for replacing your sales development representative (SDR)

Ava is an autonomous AI agent that acts as a full-stack outbound SDR. It finds leads, researches them, writes personalized emails, manages deliverability, and books meetings without needing external tools or integrations. Everything runs inside Artisan, so you don’t need extra tools for email, lead sourcing, or scheduling.

It’s built for early-stage teams or founders who want to ramp up outbound quickly without hiring a sales team. If you just need leads to be identified, contacted, and qualified with minimal setup, Ava gets the job done with almost no lift.

Pricing

• No free plan
• Custom pricing based on your needs

Features

• Built-in lead sourcing from 300M+ contacts
• Research and personalization engine
• Email deliverability management
• LinkedIn outreach
• Meeting booking and calendar sync
• Email warm-up and tracking

Pros

• Fully contained platform, no integrations required
• Saves time on setup and coordination
• Scales outbound without needing constant supervision

Cons

• Doesn’t integrate deeply with CRMs like HubSpot or Salesforce
• Less flexibility if you want to customize logic or data handling

3. Cognism – Best for compliant B2B lead data

Cognism is a B2B sales data platform focused on delivering accurate, compliant contact information. It gives you verified phone numbers, intent signals, and company insights, making it easier to reach the right decision-makers. 

It filters data through global privacy laws like GDPR and CCPA, so teams in regulated markets don’t have to worry about compliance.

It’s best suited for outbound teams that rely heavily on phone outreach or want to enrich their CRM with reliable data. If your reps spend time cleaning lists or running into bad contact info, Cognism can take that off their plate.

Pricing

• Enterprise pricing, depending on data volume and features

Features

• Phone-verified contacts via Diamond Data
• Intent data and technographic filters
• Real-time CRM enrichment
• Compliance with GDPR and CCPA
• Sales triggers and account insights
• Native integrations with tools like Salesforce and Outreach

Pros

• Highly accurate direct dials
• Filters contacts meeting GDPR and CCPA rules
• Saves time on research and list-building

Cons

• High price point for small teams
• Limited automation beyond data delivery

4. Relevance AI – Best for building custom AI workflows

Relevance AI is a low-code platform that lets you build AI agents for sales tasks like follow-ups, lead scoring, CRM updates, and reporting. You can drag and drop different blocks to create logic-based flows without needing to write any code.

It’s ideal for sales ops or RevOps teams that want to experiment with automation without waiting on engineering. If you're working with structured data, like CRMs or spreadsheets, and need agents that adapt to your process, Relevance gives you that flexibility.

Pricing

• Free plan available with 100 credits/day
• Paid plans start from $19/month

Features

• Drag-and-drop agent builder
• CRM and database integrations
• Webhooks and API access
• Multi-channel action support –– email, Slack, internal tools
• Reporting and analytics dashboard

Pros

• Customizable without being technical
• Good for structured workflows and lead handling
• Affordable entry point

Cons

• Some trial-and-error needed to tune agents
• Not built specifically for outbound, so requires setup

5. ColdIQ – Best for teams starting outbound from scratch

ColdIQ is a consulting-led platform that helps you build your outbound system using a mix of strategy and sales automation tools. The ColdIQ team collaborates with you to define your ideal customer profile, craft messaging, and set up tools to scale outreach.

It’s best for teams who know outbound matters but aren’t sure where to begin, or who’ve tried and failed with generic sales AI tools. ColdIQ helps you define your ICP, write messaging, and set up campaigns, instead of just giving you a tool.

Pricing

• Custom pricing based on engagement scope

Features

• ICP and persona workshops
• Outbound playbook creation
• Tool recommendations and setup
• AI-powered prospecting workflows
• Campaign strategy and copywriting
• Technical support and ops audits

Pros

• Strategic help plus implementation
• Focuses on what drives actual replies
• Great for teams rebuilding from zero

Cons

• Not a self-serve tool
• Setup takes longer than plug-and-play platforms

6. Regie.ai – Best for personalized sales content at scale

Regie.ai is an AI platform designed to help reps write, personalize, and manage outbound content. It can generate email sequences, call scripts, LinkedIn messages, and even call summaries, built around your persona and use case.

It’s a strong pick for mid-market or enterprise teams running high-volume outbound where personalization still matters. If your reps are juggling multiple cadences or struggling with writer’s block, Regie fills that gap.

Pricing

• Starts at $35,000/year based on seat count and feature access
• Contact the sales team for a detailed quote

Features

• AI-powered content generation like email, calls, LinkedIn
• Personalization engine with persona-based inputs
• Sequence builder and versioning
• Dialer and call recording
• CRM integrations with HubSpot and Salesforce

Pros

• Persona-based email sequences, LinkedIn messages, and call scripts that match your outreach goals
• Speeds up content-heavy workflows
• Helpful for teams running multiple personas

Cons

• Expensive for smaller teams
• Not a full sales automation tool and is focused on messaging

7. Apollo – Best all-in-one outbound platform

Apollo combines a massive contact database with sales engagement tools like sequencing, dialers, and analytics. You can find leads, write outreach, schedule follow-ups, and sync everything to your CRM, all in one place.

It’s best for growing sales teams that want one platform to manage prospecting and outreach, instead of juggling multiple tools. If you need data, automation, and reporting under one roof, Apollo’s worth a look.

Pricing

• Free plan available, with 2 sequences 
• Paid plans start from $59/month, billed monthly 

Features

• Contact database with filters
• Sequence builder for email, call, LinkedIn
• AI email assistant
• Activity tracking and reporting
• Dialer and meeting scheduler
• Integrations with Salesforce, HubSpot, and others

Pros

• Lets you find leads, send outreach, and track responses from one dashboard
• Scales with team size and complexity
• Plenty of integrations and workflows

Cons

• Can feel bloated if you just need part of the stack
• No enterprise plan for large teams

8. SalesCloser.ai – Best for automating sales calls and demos

Sales Closer creates AI agents that can join sales calls, deliver product demos, and handle meeting bookings. These voice-based agents are designed to sound natural and follow structured scripts, so they can qualify leads or walk through a pitch without needing a human rep on the line.

It’s for teams with a high volume of inbound leads or demo requests that don’t always need a human to start the conversation. If you want to reduce no-shows or handle off-hours calls, this fits well.

Pricing

• Custom pricing with a demo available

Features

• AI phone agents and Zoom bots
• Voice-activated scripting and branching logic
• CRM syncing for call outcomes
• Multilingual support
• Real-time reporting dashboard
• Lead handoff and calendar booking

Pros

• Handles dozens of calls per day using AI agents
• Works across voice and video
• Handles demo scheduling autonomously

Cons

• Less focus on email or written outreach
• Not ideal for complex or unstructured sales conversations

9. Salesloft – Best for outbound sales engagement and multi-channel sequencing

Salesloft is a conversational AI platform that helps qualify website visitors in real time. Its chatbots can ask qualifying questions, book meetings, alert reps, and route leads based on your rules, so your team doesn’t miss high-intent traffic.

It’s a good fit for companies with steady inbound flow who want to speed up response time and filter out noise before it hits the sales team.

Pricing

• No free plan available
• Contact sales for a custom quote

Features

• AI chatbots and live chat handoff
• Meeting booking via calendar integrations
• Real-time alerts and lead routing
• Playbooks for different buyer journeys
• Integration with Salesforce, Marketo, and others
• Reporting and conversion tracking

Pros

• Fast response for inbound leads
• Helps reps prioritize high-quality traffic
• Easy to A/B test playbooks

Cons

• Focused on inbound only
• Can be expensive for teams just starting out

With all the tools covered in detail, let’s compare them with each other.

Top AI sales agents: At a glance

This table will help you find what each one is best for, its core features, and how they’re priced. Here’s a side-by-side snapshot comparing the tools covered above:

Next, let’s uncover how we compiled this list.

How we tested the best AI sales agents

For this guide, we focused on tools that go beyond basic automation and can act like true agents in your workflow. The best AI sales agent in 2025 is one that:

• Handles repetitive sales tasks without constant supervision
• Works across your core tools like email, CRM, calendar, data sources
• Lets you scale personalized outreach without adding headcount

To figure out which ones stand out, we evaluated them based on the same criteria. Here’s what we looked at:

• Ease of setup: Can you get going without needing a full-time RevOps person?
• Sales automation depth: Does the tool go beyond basic sequences or reminders?
• Smart lead handling: Can it score, qualify, or route leads in a way that makes sense for how your sales process works?

This helped separate the generic automations from tools that can help teams reduce repetitive, tedious tasks and focus on high-quality conversations.

Now with that knowledge, we move on to AI agents for sales and their definition.

What is an AI agent for sales?

An AI agent for sales is a tool that performs parts of the sales process independently. It can qualify leads, send follow-ups, book meetings, update your CRM, and even handle calls or demos depending on how it’s built.

Unlike simple automation tools that follow a fixed sequence, AI agents operate with logic. They can respond to new inputs, like a reply to an email or a score update in your CRM, and make decisions based on that.

You’ll typically see these agents used in B2B sales, especially in roles like SDRs or BDRs where high-volume, repeatable tasks take up most of the day. These help sales teams move faster by taking care of everything in between.

What else can AI sales agents do?

AI sales agents can handle sales tasks beyond email, including calls, meeting scheduling, lead qualification, and CRM updates. Here’s what modern AI sales software can handle:

• Cold outreach across email, LinkedIn, and even phone
• Lead qualification using logic or scoring models
• Meeting scheduling through integrated calendar links
• Follow-ups triggered by replies, lead status, or time-based rules
• CRM updates like tagging, assigning owners, or changing deal stages
• Demo handling and handoff to human reps when the lead is ready

Many agents also handle voice interactions, including inbound qualification and simple sales calls. These tools help your team focus on selling. 

So, how do they differ from AI assistants? We answer that next.

AI sales agents vs. AI assistants: What’s the difference?

AI assistants need someone to tell them what to do. AI sales agents act based on triggers and logic. 

AI assistants need you to prompt them, and they respond. They’re useful for tasks like drafting an email or summarizing a call. AI sales agents don’t wait for inputs and act based on the logic you've set. For example, if a lead replies, they follow up, or if someone hits a lead score threshold, they book a meeting. 

That difference matters as timing is everything. A reactive tool, like an AI assistant, might help write better emails, but a proactive one, like an AI agent for sales, helps you stay ahead of the pipeline.

Tools like Lindy fall into the proactive category. They work across channels and tools, react to data in real-time, and take actions you’d normally need an SDR to handle.

Can these tools replace SDRs, though? Let’s explore that next.

Do AI sales agents replace SDRs?

AI agents can replace those humans from the workflow that handle the repetitive, rules-based parts of sales outreach. They won’t replace strategy, human connection, or deal judgment.

They’re best used as an extension of your team. Consider them your digital reps that can prospect, qualify, follow up, and route leads, while your human SDRs focus on real conversations and complex accounts.

Some companies do use agents as a full replacement for early-stage outreach. Tools like Lindy, Ava, or SalesCloser can run cold email campaigns or even hop on a call without a human. But in most cases, AI agents work best when paired with humans who can step in for nuance.

If your reps are spending too much time updating the CRM or chasing cold leads, an agent helps free up that time without removing the human touch where it matters.

Next, we explore Lindy and how you can use it to build your sales workflow.

How to build a sales flow with Lindy’s AI sales agent

Lindy automates outreach, books meetings, and updates your CRM, all in one workflow. Here’s a simple flow you can build with Lindy:

1. Use prebuilt templates or modify one – Explore Lindy’s sales templates and choose the one that matches your workflows the closest. You can modify and fine-tune it.
2. Connect your tools – Plug in Gmail, HubSpot, and Airtable so your agent has access to emails, lead data, and your CRM.
3. Set logic – Define what the agent should do based on lead behavior or data. For example, if a lead’s score is above 70, the agent can automatically assign it to a rep, send a personalized outreach email, and open a new deal in HubSpot. 
4. Handle replies – Lindy can read replies and take actions like sending a follow-up, logging interest, or passing it to a human.
5. Book meetings – Automatically insert calendar links or book demos based on availability.
6. Update CRM – Log the outcome, update deal stages, and assign tasks without manual input.

This setup is useful if you’re already working across multiple tools but want a single, intelligent system to handle the back-and-forth. It’s also great for teams who want to qualify leads automatically and only loop in reps when it’s worth their time.

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Frequently asked questions

What’s the best AI sales agent for SMBs?

For small teams, Lindy is a strong option if you want control and flexibility. Ava is a good choice if you need fast, full-stack outreach with minimal setup.

Can Lindy book meetings and update CRM?

Yes. Lindy can automatically send calendar links, log meeting details, and update your CRM based on lead activity.

Is it safe to use AI for sales follow-ups?

Yes, it’s safe to use AI for sales as long as the tool complies with the security standards, is configured properly, and the messages are reviewed. AI agents work best when paired with thoughtful oversight.

Can I try Lindy before committing?

Yes. Lindy offers a free plan so you can build and test workflows before upgrading. 

How does Lindy compare to SDR tools like Ava or SalesCloser?

Lindy gives you more flexibility to build custom workflows. Ava is more plug-and-play. SalesCloser is focused on voice and demo automation.

Will customers know it’s AI?

The customer won’t know if you’re using AI unless you tell them. These tools give you the ability to control tone, signature, and how the agent responds to keep it consistent with your brand.

How do I know it’s working?

You can check if your AI sales tool is working by checking your CRM or your connected apps for meetings booked, responses, and conversion rates. You can monitor and fine-tune results over time.

How do I integrate Lindy with Salesforce or HubSpot?

Lindy natively integrates with Salesforce and HubSpot. It integrates with a total of 7,000+ tools. 

Is AI for sales legal and compliant?

Yes, AI for sales is legal as long as your processes comply with data privacy laws like GDPR and CCPA, and anti-spam laws like CAN-SPAM. Always review automated content for accuracy and appropriateness before it goes out. 

Try Lindy, your tool to create AI agent for sales and more

If you’re looking for an easy-to-use platform to create AI agents and automate sales campaigns, emails, meetings, and CRM updates, try Lindy. 

Out of all the AI sales platforms, here’s why Lindy may be an ideal pick:

• Simple no-code interface: You won’t need coding, programming, or technical skills to create your automations with Lindy — it offers a drag-and-drop visual workflow builder. 

• AI agents customized to your needs: You can create specialized AI agents using plain English prompts. For example, you can create an assistant that finds new leads from websites and enriches them from sources like People Data Labs. Create another agent to send emails to each lead and schedules meetings with members of your sales team. 

• Affordability: Build your first few automations with Lindy’s free version and get up to 400 tasks. With the Pro plan, you can automate up to 5,000 tasks, which offers much more value than Lindy’s competitors.  

Try Lindy today for free.