Salesgenie promises an easy way to find, filter, and reach out to leads. With access to millions of business and consumer contacts, it looks like a solid starting point for sales teams, but is the cost worth it?
Salesgenie’s pricing starts at $99/month. But most users opt for extra leads, data updates, and outreach tools, and that bumps up the price to the $149 range.
In this article, we’ll:
- Explain what Salesgenie does
- Break down Salesgenie’s pricing and hidden costs
- Look at its pros, cons, and limitations
- Compare Salesgenie to tools like Lindy, Apollo.io, and ZoomInfo
- Help you decide if it’s the right fit — or if another tool would serve you better
Let’s first understand Salesgenie.
What is Salesgenie?
Salesgenie, developed by Data Axle (formerly Infogroup), is a custom lead generation platform designed to help businesses find and connect with potential customers. It serves both B2B and B2C companies and positions itself as a one-stop shop for sourcing leads, segmenting audiences, and executing outreach campaigns.
Salesgenie is a massive database wrapped in basic sales and marketing tools. The platform gives users access to over 25 million business contacts and 245 million consumer contacts, which can be filtered and sorted using different criteria.
Sales teams can narrow down leads by geography, industry, company size, income level, and more using more than 100 built-in filters. Once you create a list, you can export it or use Salesgenie’s built-in tools to run outreach campaigns.
So, what about features of Salesgenie?
Key features of Salesgenie
Let’s look at some of the stand-out, useful features.
Business and consumer lead databases
Salesgenie’s biggest draw is the size of its consumer sales leads database. With millions of contacts, you can quickly pull lists based on industry, revenue, geography, and other parameters.
List-building and segmentation
The platform allows users to build lists using filters and criteria that match their ideal customer profile. While the filters are neat, the process is mostly manual.
Basic email and direct mail tools
Salesgenie includes basic outreach features like email templates and direct mail integrations. While these tools are functional, they lack advanced options like personalization logic or behavior-based follow-ups.
CRM and sales tool integrations
You can connect Salesgenie with CRMs like Salesforce and HubSpot. It's basic and doesn't include smart triggers or dynamic workflows. It works, but won't transform your CRM experience.
Now that we understand Salesgenie, it’s time to check out its pricing.
Salesgenie pricing breakdown
Salesgenie doesn’t make its pricing overly complex.
Their site gives a general overview of plan tiers, but the specifics, especially around usage limits or optional add-ons, are vague. Here's a breakdown of the most commonly referenced pricing details:
Even though the table looks self-explanatory, there are a few hidden costs.
Hidden costs and limitations
Salesgenie can seem straightforward until you start using it at scale. Here are some of the more common limitations that teams run into:
1. Additional lead charges
Each plan gives you access to a specific number of leads, but once you cross that limit, you’ll need to pay extra. And those charges can rack up quickly — especially if you’re pulling large B2B lists.
2. Lead verification not included
Salesgenie doesn’t provide real-time lead verification in its lower-tier plans. But it allows you to integrate third-party lead verification tools. That means you might be downloading contact info that’s months, or even years, out of date — something multiple user reviews on G2 have pointed out.
3. Outdated data
Unless you’re on an enterprise-level plan with frequent data refreshes, you’re likely working with static data. And in outbound sales, where every minute counts, chasing dead contacts is just inefficient and expensive.
4. No AI or smart prospecting features
Salesgenie doesn’t use AI for scoring, prioritizing, or enriching leads, but offers predictive filters based on firmographic and demographic data to help prioritize leads.
5. Manual workflows only
Salesgenie doesn't have a built-in automation engine. If you want to set up dynamic outreach sequences or multi-step workflows, pair Salesgenie with other tools or do it manually.
6. Direct mail is separate
You’ll have to pay extra for printing, postage, and fulfillment, and Salesgenie doesn't include these costs in the monthly plan price.
Lindy approaches pricing differently: It charges based on usage (credits), so you only pay for what you use — no fluff. You also won’t need to add additional tools to run customized outreach campaigns.
Next, we’ll explore Salesgenie’s strengths and weaknesses.
Pros and cons of Salesgenie
These can be deal-breakers depending on your goals. Here’s a breakdown to help you decide whether it's worth your sales team's time and budget.
Pros
- Extensive lead database: Salesgenie gives you access to a large volume of both B2B and B2C contacts. If you aim to reach as many leads as possible, you'll like the database.
- Good filtering options: If you know what you’re looking for, you can build tightly targeted lists with 100+ filters covering everything from industry to income level.
- Direct mail integration: Salesgenie integrates with direct mail services, which is rare in this space. If your team runs email-based campaigns, that’s a plus.
Cons
- Inconsistent lead quality: One of the biggest complaints from users is that the data can be outdated or inaccurate. Undelivered emails, wrong phone numbers, and non-existent companies are common.
- High cost for premium access: You need the higher-tier plans or enterprise contracts to get decent data refresh rates and API access. For smaller businesses, that pricing may be hard to justify.
- No AI or predictive features: Many lead-gen platforms use AI to prioritize or qualify leads. Salesgenie feels behind the curve. You’re getting quantity, not quality.
- Limited automation: There’s no logic-based workflow automation or intelligent routing. If you want to build a sequence that adapts based on lead behavior, this isn’t the tool.
- No behavioral targeting: Salesgenie supports campaign segmentation based on past campaign performance, but lacks dynamic, real-time behavioral targeting.
While Salesgenie relies on you to pull, sort, and message your leads, Lindy automates these tasks. Its agents can be your sales lead generator and score leads, trigger follow-ups based on engagement, and adapt conversations in real-time — all without writing code or leaving your CRM.
Let’s see how it compares to its competitors.
How Salesgenie compares to Lindy & other tools
When evaluating lead generation platforms, you must consider factors like database size, data accuracy, AI capabilities, outreach automation, CRM integrations, and pricing models. Here's a detailed comparison:
Once you do this analysis, you’ll have a good idea about its ideal users and capabilities. Let’s check them out.
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Who should (and shouldn’t) use Salesgenie?
Salesgenie is best suited for:
- Small to Medium-sized Businesses (SMBs) Running Local Campaigns or Direct Mail: Companies focusing on localized marketing efforts or direct mail campaigns may find Salesgenie's extensive database beneficial.
- Teams Preferring Manual List-Building Tools: Organizations with the resources to manually curate and verify lead lists without advanced automation.
- Sales Organizations Not Ready to Implement AI Workflows: Businesses not yet prepared to integrate AI-driven processes into their sales strategies.
Salesgenie may not be ideal for:
- Revenue Teams Prioritizing Lead Quality Over Quantity: Organizations wanting highly accurate and updated lead information may find Salesgenie's data quality inconsistent.
- Companies Requiring Real-Time Lead Enrichment: Businesses that need leads enriched with the latest data in real-time might find Salesgenie's periodic data updates insufficient.
- Sales Development Representatives (SDRs) or Marketers Relying on AI-Driven Automation: Teams looking for advanced AI features for lead scoring, predictive analytics, and automated outreach may find Salesgenie's capabilities lacking.
- Companies Focused on Account-Based Selling: Organizations employing account-based marketing strategies that require deep insights and personalized engagement may need more sophisticated tools.
Frequently asked questions
How much does Salesgenie cost?
Salesgenie's plans start at $99/month for individual users. Team plans begin at $299/month, offering additional user licenses and features. Additional costs may apply for extra leads, data updates, or advanced integrations.
Is Salesgenie effective for B2B lead generation?
Salesgenie is for basic B2B prospecting, offering a large dataset of business contacts. But users have reported inaccurate data and depth, negatively affecting lead generation efforts. Lindy, on the other hand, can be a good B2B lead generation alternative.
How accurate is Salesgenie’s data?
User reviews indicate mixed experiences regarding data accuracy. User reviews indicate varied experiences regarding data accuracy; while some users still experience outdated information, many have noted improvements in updates and overall accuracy.
Does Salesgenie offer AI-powered lead generation?
No, Salesgenie does not provide AI-driven features such as lead scoring, predictive analytics, or automated outreach.
What are some alternatives to Salesgenie?
Lindy offers verified leads, AI-powered prospecting, smart outreach capabilities, phone call automation, and customizable workflows that address some of the limitations found in Salesgenie.
When selecting a lead generation platform, assess your organization's specific needs, budget constraints, and openness to embrace advanced technologies to ensure the best fit for your needs.
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Let Lindy be your AI lead gen software
Are you ready to stop searching and managing leads manually or with outdated tools? Lindy isn’t just another software solution — it’s a full-fledged AI lead generation app that optimizes how your sales team learns, grows, and closes deals.
Here’s why Lindy should be in your corner:
- Integrates with major apps: From Airtable to Salesforce, Lindy seamlessly connects with your favorite tools, ensuring all your training data and sales insights stay organized and accessible.
- Lead generation that works with you: With Lindy’s Lead Generator, find and qualify leads in minutes. It delivers curated lead lists, updates your CRM, and even handles follow-ups, so your team can focus on building relationships, not spreadsheets.
- Email outreach handled start-to-finish: Lindy’s Email Negotiator crafts personalized outreach and manages replies autonomously. Your team will look like communication pros — without pulling all-nighters drafting emails.
- Ready-made solutions for instant results: Access Lindy’s pre-built AI assistants in the Lindy Store. From sales training to customer interactions, integrating these solutions is as simple as clicking a button.
- More than just sales training: Lindy’s versatility goes way beyond sales training. From meeting note-taking and website chatbots for customer support to content creation and lead generation, Lindy agents cover a range of business needs that streamline operations across your organization.
- Affordable AI that scales with you: Lindy delivers premium AI-powered solutions without the premium price tag.
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