10 Best AI Sales Automation Tools I Use for My Business

I’ve tested the best AI sales tools, and most just automate tasks, not outcomes.

Lindy goes further. It doesn’t just send emails or update CRMs – it acts like a full-stack sales assistant that handles outreach, follows up intelligently, and learns from every deal.

Here are the 10 best AI sales automation tools for 2025 and why Lindy is the one I trust to actually move the pipeline forward.

What is AI Sales Automation?

AI Sales Automation is the use of artificial intelligence to automate repetitive sales tasks and enhance the overall efficiency of sales processes. It allows sales teams to focus on high-value activities by handling tasks such as lead generation, outreach, follow-ups, scheduling, and reporting automatically.

Common use cases

• Lead generation: Automatically finding and qualifying potential leads
• Email outreach: Personalizing and automating sales emails
• Sales forecasting: Predicting future sales using historical data
• Follow-ups: Automating reminders and follow-up emails to leads
• Scheduling: Automatically arranging meetings and demos without manual input
• CRM integration: Automatically updating customer records and interactions
• Sales intelligence: Analyzing prospect behavior to recommend the best actions

AI sales automation significantly reduces manual work, increases sales productivity, and improves overall conversion rates.

The 10 Best AI Sales Automation Tools I Use for My Business

1. Lindy: Best for automated AI sales workflows
2. Apollo.io: Best for AI-powered lead generation
3. Reply.io: Best for automating cold outreach
4. Regie.ai: Best for AI-written sales copy
5. Momentum.io: Best for pipeline and deal insights
6. Dialpad Sell: Best for AI sales calls and coaching
7. Instantly.ai: Best for scaling cold email
8. Otter.ai: Best for meeting notes and summaries
9. Braze: Best for AI-powered customer engagement
10. Trellus: Best for backend AI sales automation agents

1. Lindy: Best for automated AI sales workflows

What does it do? Lindy is an AI sales automation platform that lets you build custom AI agents to run outreach, qualify leads, update CRMs, and even coach your team.

Who is it for? Startups, sales teams, and solo founders who want to automate their entire sales process with zero dev work.

Lindy is easy to use, so you do not need any technical skills to get started. Just describe what you want your Lindy to do, and it will handle the rest. From prospecting and cold outreach to meeting scheduling and CRM updates, everything runs automatically in the background.

Each Lindy AI agent pulls data from hundreds of sources, so by the time you open your dashboard, lead research is already done, emails are written, and tasks are ready to go. Calendar management is built in, Lindy can schedule meetings, send reminders, and follow up automatically if there is no response.

We also offer prebuilt templates and plug-and-play integrations with tools like Salesforce, HubSpot, Gmail, and Slack. 

Whether you want to create a lead routing flow, automate SDR handoffs, or run multi-channel outreach, you can launch faster using workflows that are already tested and optimized.

Lindy also supports live sales coaching. During calls, it listens and provides real-time feedback based on your sales playbooks. After the call, it updates your CRM, logs notes, and queues the next steps, no manual entry required.

Over time, Lindy learns how you work and adapts to your style. It does not just automate tasks, it helps you build a repeatable sales system that runs with minimal input and keeps everything moving.

If you want to take sales off your plate without losing visibility or control, Lindy is the fastest way to get there.

Pros

• Detailed analytics for performance tracking
• Multi-agent setup works like a digital sales team
• Deep customization for different sales processes
• 24/7 support with guided learning via Lindy Academy

Cons

• A learning curve to get the most out of every feature

Pricing

• Free Plan ($0/month): 400 Credits/month, up to 400 tasks, 1M character knowledge base
• Starter Plan ($49.99/month): Includes core automation tools, good for individuals and small teams
• Growth/Enterprise Plan ($299.99/month): Designed for larger teams, includes advanced automation and scalability

‍

{{templates}}

‍

2. Apollo.io: Best for AI-powered lead generation

What does it do? Apollo.io is an AI sales platform that helps you find leads, write outreach emails, and manage campaigns from one place.

Who is it for? Startups, sales teams, and outbound-focused businesses that need accurate data and automation in one tool.

Apollo.io makes it easier to find leads and contact them without relying on a bunch of different tools. You can use it to build lead lists using filters like job title, industry, company size, and intent signals, then launch outreach campaigns directly from the same platform.

The database is massive, over 275 million verified contacts, so I didn’t need to search elsewhere during testing. 

Once I had a list, I used the built-in AI to write emails, test different versions, and monitor performance. Apollo now uses the Claude 3.5 Haiku model for smarter email generation, and the sequence builder has been redesigned for a smoother workflow.

Calls and email sequences live in the same dashboard. You can also pull phone numbers, place calls, and update CRM records without switching tabs. Apollo has recently added a revamped analytics dashboard under Apollo Labs, where I could see engagement, pipeline health, and bounce rates in one place.

I liked that it now supports sequence sharing for team collaboration, and the enrichment tools helped keep CRM records clean and current, up to 100 records a month even on the free plan. Chrome extensions add pre-meeting insights in tools like Google Calendar, and integrations with Salesforce, HubSpot, and Pipedrive ensure data stays synced.

If you’re running high-volume outbound or just want sales and marketing in one view, Apollo is one of the most complete tools I tested.

Pros

• Built-in AI writer for fast, personalized sales emails
• Integrates email, dialer, and CRM in one dashboard
• Unlimited email sends (with fair usage) on paid plans
• Extensive global database with regularly updated contacts

Cons

• Bulk export options are restricted on lower plans
• Mobile and export credits are limited and cost extra

Pricing

• Free: 1200 credits/user/year, 2 email sequences, basic filters
• Basic ($49/month): 60,000 credits/user/year, 2 sequences, A/B testing, advanced filters
• Professional ($79/month): 120,000 credits/user/year, Unlimited sequences, USdialer, 5 Mailboxes per user
• Organization ($119/month): 180,000 credits/user/year, 15 mailboxes per user, call transcripts, advanced controls

3. Reply.io: Best for automating cold outreach

What does it do? Reply.io is a sales automation platform that helps you run AI-assisted outreach campaigns across email, LinkedIn, and SMS.

Who is it for? Sales teams, agencies, and fast-growing startups that need to scale personalized, multichannel outreach with automation.

I used Reply.io to run cold email campaigns. Everything was in order, and once it was live, the system automatically took care of the follow-ups.

Setting up a sequence is quick. All you need to do is add your email steps, plug in your leads, and connect your mailboxes. You can also decide when each message goes out, and how the system should respond if someone replies or clicks a link.

The AI assistant, Jason AI, saves a lot of time by finding leads, writing cold emails based on your inputs, and even handling replies. I didn’t have to write every email myself or spend time sorting who to follow up with next. It handled most of that automatically.

Reply.io also warmed up my new domain, managed spam risks, and helped me monitor email health across mailboxes. That’s something I usually have to manage separately, but here it’s all built in. 

The centralized inbox pulled in replies from every campaign and made it easy to keep track of conversations.

The analytics are simple and to the point. I could see which emails were getting opened or replies, and which ones were falling flat. It also shows performance by user, so if you’re working with a team, it’s easy to track who’s doing what.

If your outreach involves multiple channels and you want to automate the flow without giving up control, Reply.io is one of the few platforms that can handle the full process.

Pros

• SOC 2 compliant for enterprise security needs
• Tailored plans for startups, agencies, and large teams
• AI sales automation with strong personalization features
• Scales well with unlimited users and contact storage (on higher plans)

Cons

• No free plan is available
• Entry-level tiers come with contact and mailbox limits

Pricing

• Multichannel (from $89/user/month): Adds LinkedIn, SMS, calls, analytics, and onboarding support
• Email Volume (from $159/month): High-volume email sending, 50,000 contacts, unlimited users

4. Regie.ai: Best for AI-written sales copy

What does it do? Regie.ai is an AI sales platform that helps you write, automate, and personalize outreach across email, phone, and LinkedIn.

Who is it for? Enterprise sales teams that need large-scale AI sales automation with deep personalization and multichannel outreach.

Regie.ai helps you plan and run full outbound campaigns across email, LinkedIn, and phone, from a single dashboard. You can build entire flows without juggling separate tools, and everything stays consistent across touchpoints.

Instead of writing cold emails, follow-ups, and call scripts separately, Regie uses its Agentic AI to generate them all in sync. So if someone gets an email and then a LinkedIn message, it doesn’t feel like two different people wrote them. The tone, structure, and messaging align with the channel and sales stage, which gives your outreach a more natural rhythm.

When I was working through a long prospect list, Regie’s parallel dialer made it faster. I could call multiple leads at once, and if someone didn’t answer, the system automatically dropped a voicemail and moved on. It also generated call scripts on the fly, so I didn’t have to prep manually.

Lead prioritization was another win. Regie pulls in enrichment and intent data to sort leads based on engagement potential. That helped me focus on better prospects instead of working through a list blindly.

There’s also a Chrome extension that shows live prospect data while you work and lets you tweak messages directly without switching tabs. Before you jump in, you can also request a demo, and their experts will give you a product tour.

Regie.ai is ideal for teams running multichannel outbound at scale. If your sales process spans several touchpoints and needs to stay consistent across long cycles, Regie brings everything together into one system that works without the usual tool sprawl.

Pros

• Scales well for enterprise-level outreach
• Works well for long, multi-step sales cycles
• Compatible with major sales engagement tools like Outreach.io and SalesLoft
• Includes built-in compliance tools like opt-out handling and call recording controls

Cons

• High starting prices limit accessibility for SMBs
• Chrome extension may slow down lower-spec devices

Pricing

• RegieOne ($35,000/year): AI sales engagement platform with outreach workflows, email + CRM integration
• AI Agents + AI Dialer ($35,000/year + $150/rep/month): Adds parallel dialing and automated calling features
• AI Agents Only ($35,000/year): AI-based prospecting, enrichment, lead scoring, and content

5. Momentum.io: Best for pipeline insights and deal intelligence

What does it do? Momentum.io is an AI sales automation platform that syncs your sales data in real-time and helps your team stay aligned with less manual effort.

Who is it for? Sales leaders, customer success teams, and revenue ops teams looking to automate CRM updates, improve forecasting, and coach reps with real call data.

Momentum.io is built for teams that want their sales data to stay accurate without having to constantly manage it. After using it to automate notes, CRM updates, and follow-ups, I found that it handled this process better than most tools I’ve worked with.

It pulls structured data from calls, emails, and support conversations, and then syncs that data into Salesforce, Slack, and Snowflake. That meant I didn’t have to go into multiple tools to figure out where a deal stood. The information was already there, updated in real time.

The Deal Execution Agent helped cut down a lot of admin work. After each meeting, it automatically logged call summaries, filled in CRM fields, and tracked the next steps. Over time, it also started identifying and flagging deals at risk, missed follow-ups, or places where reps were losing momentum.

Momentum also supports coaching in a more hands-on way. It builds training material from actual call recordings and rep behavior, so everything is based on real sales conversations, not theoretical templates. I found this helpful when onboarding new reps as it gave them context without overwhelming them.

The executive summaries also came in handy. Instead of creating separate updates for leadership, Momentum pulled out the key points from recent activity and shared them automatically. This ensured everyone stayed aligned without needing extra check-ins or reports.

If your sales team handles a high volume of activity and you want cleaner data, better coaching, and fewer manual updates, Momentum.io keeps the backend organized so the front end of your pipeline keeps moving.

Pros

• Can support hybrid setups for remote and in-office teams
• Integrates well with tools like Zoom, Gong, Clari, and Outreach
• Enhances sales forecasting with cleaner, automated CRM data
• Turns Slack into a deal command center with live updates and nudges

Cons

• Advanced features are locked behind higher-tier pricing
• May require setup time to align with custom sales workflows

Pricing

• Business Plan ($69/user/month): Core automation, CRM sync, basic deal tracking, and follow-ups
• Transformation Plan ($99/user/month): Adds full AI alerts, advanced analytics, and more customization

6. Dialpad Sell: Best for AI sales calls and coaching

What does it do? Dialpad Sell is an AI sales software that uses real-time call intelligence to coach reps, automate follow-ups, and improve sales performance.

Who is it for? Sales teams and revenue leaders looking to automate sales conversations, and coach reps in real time.

During conversations, Dialpad picks up on what’s being said and shows suggestions to help handle objections or qualify leads better. You can think of it as a quiet assistant working in the background.

It saved me the most time in Post-call work where it automatically handled typing out summaries as well as logging notes. 

It also flagged action items, updated contact records, and synced everything to our CRM, which saved me from a second round of admin after each meeting.

There’s also a feature that lets you create guided call paths, which I found useful when training newer reps. These playbooks appear during live calls and help keep messaging on track, depending on the type of prospect or stage of the deal. Combined with scorecards, it became easier to spot what was working and what needed adjustment.

The built-in performance metrics showed how many calls someone made, it focused on call quality and whether key questions were covered, how objections were handled, and how the conversation flowed overall. That made coaching more focused and useful.

Dialpad doesn’t try to replace your CRM, it just makes sure everything you’d normally forget to do after a call gets done. It’s consistent, reliable, and especially valuable if your team spends a lot of time selling over the phone.

Pros

• Strong support and system reliability for enterprise-grade operations
• Auto-generated recaps reduce manual note-taking and follow-up work
• Helps align sales and CS teams with shared analytics and workflows
• Live call intelligence improves rep performance during real conversations

Cons

• Some advanced coaching features are best suited for larger teams
• Real-time coaching works best with English; support for other languages is limited

Pricing

• Essential Plan ($39/user/month): Features like Mobile and Deskphone App, User phone number, Advanced Call Controls
• Advanced Plan ($95/user/month): Features like Local Dial, Voicemail Drop, AI Live Coach, SFDC Power Dialer
• Premium Plan ($150/user/month): Features like Ai CSAT, Ai Playbooks. Automatic Call Distribution, Screen Recording

7. Instantly.ai: Best for scaling cold email automation

What does it do? Instantly.ai is an AI sales automation tool built to manage high-volume cold email outreach with personalization, lead scoring, and campaign optimization.

Who is it for? Founders, growth teams, and B2B sales professionals who want to scale email campaigns using AI with minimal setup.

Instantly is designed for cold email, and everything about it focuses on making outreach faster and more effective. The emails are automatically personalized using AI, so I didn’t have to rewrite every message to match each lead. It handled tone, inserted details, and set follow-ups without sounding generic.

The lead scoring helped narrow things down. It ranked prospects based on behavior and intent signals, which made it easier to decide who to contact first. 

I could also test subject lines or message variations using A/B testing, and the analytics updated in real-time, so I could make changes quickly if something wasn’t working.

Inbox placement is something a lot of tools overlook, but Instantly.ai takes it seriously. It helped warm up new accounts and improved deliverability across all my mailboxes and that made a big difference in reply rates.

The interface was easy to work with. I didn't need a long onboarding process to get going, and it was easy to set up new campaigns, manage leads, and keep track of what was going out. 

For anyone sending high-volume cold outreach, Instantly.ai takes care of the details that usually slow you down and keep everything running smoothly.

Pros

• Built to scale
• Clear, upfront pricing with flexible upgrades
• Offers verified lead generation as an optional add-on
• Real-time inbox health tracking and domain warm-up

Cons

• The entry plan has limited sending and fewer integrations
• CRM support and advanced analytics are locked to higher tiers

Pricing

• Growth Plan ($30/month): Unlimited Email accounts, 1000 Uploaded Contacts, 5000 Emails Monthly
• Hypergrowth ($77.6/month): Unlimited Email Accounts, Unlimited Email Warmup, 25,000 Uploaded Contacts, 100,000 Emails Monthly
• Light Speed ($286.3/month): 500,000 Emails Monthly, 100,000 Uploaded Contacts, SISR System

8. Otter.ai: Best for AI-powered sales call insights and CRM syncing

What does it do? Otter.ai’s Sales Agent automates sales meeting transcription, extracts actionable insights, drafts follow-up emails, and syncs notes directly to CRMs.

Who is it for? Sales teams, account executives, and sales leaders are seeking to streamline post-call workflows and improve deal visibility.

Otter.ai’s Sales Agent is designed to take the pressure off during and after sales calls. It makes sales calls easier by recording everything, picking out key points, and organizing notes so you don’t have to do it yourself.

During calls, it picks up when pricing comes up, a competitor is mentioned, or a clear objection is raised. These moments are tagged automatically, so there’s no need to track them manually. 

Once the meeting ends, it pulls together a summary, lists the key takeaways, and even drafts a follow-up email that you can review and send.

Otter.ai supports real-time suggestions. If something important comes up in the middle of a call, like a hesitation or a question that signals buying intent, Otter.ai quietly offers prompts so that you can respond effectively in the moment.

The part I found most helpful was how it fit into the rest of my workflow. Notes and summaries were pushed straight into Salesforce without needing any cleanup. 

You can also tailor how insights are structured, and it adapts to your process, whether your team follows BANT, MEDDIC, or a custom framework. 

Otter.ai works best for teams that rely on regular meetings to move deals forward. It removes the burden of post-call admin and gives you a clear view of what happened and what’s next

Pros

• Useful for distributed teams
• Supports multi-language transcription, making it useful for global sales teams
• Compliant with GDPR and other privacy standards, which is key for regulated industries
• Allows concurrent meeting support, so multiple calls can be transcribed at the same time

Cons

• Advanced sales features are only available on the Enterprise plan.
• Lacks built-in sales analytics dashboards for performance tracking.

Pricing

• Basic Plan (Free): 300 transcription minutes/month, basic integrations.
• Pro Plan ($8.33/user/month): 1,200 transcription minutes/month, advanced features.
• Business Plan ($20/user/month): 6,000 transcription minutes/month, admin features, concurrent meetings.

9. Braze: Best for AI-driven customer engagement at scale

What does it do? Braze is an AI-powered customer engagement platform that helps brands create personalized, automated campaigns across multiple channels.

Who is it for? Large B2C companies and enterprise marketing teams are looking for personalization, predictive analytics, and multichannel outreach automation.

Braze is a customer engagement platform that helped me create personalized campaigns based on what users were doing in real time. I used it to send emails, push notifications, and SMS flows that triggered when someone viewed a product, abandoned a cart, or completed onboarding.

The messages were driven by live data, so once I set up the logic, Braze handled the rest automatically. You don’t need to manually manage each flow, it runs on user behavior, not guesswork.

The part I liked most was Canvas, Braze’s visual journey builder. It made it easy to map out multi-step campaigns without needing to code anything. You can even test timing, shift channels, or tweak copy on the fly, even for more complex user paths.

Braze’s AI tools also pitched in, helping me write messages, optimize send times, and segment users based on in-app actions. When I needed to scale personalization, the Liquid Assistant let me generate dynamic content using simple prompts, which saved a lot of manual tagging.

This isn’t a tool for sending one-off blasts. Braze works best when you need to manage large user bases across email, SMS, in-app messages, and more, all while keeping messaging consistent and data unified.

If your team runs B2C campaigns and wants real-time, cross-channel personalization without needing to string together five different tools, Braze makes it possible from one place.

Pros

• Built to scale with large teams and global customer bases
• Predictive analytics for churn, purchases, and user behavior
• Real-time data triggers ensure timely and relevant outreach
• Supports frequency capping and rate-limiting to avoid overwhelming users with too many messages

Cons

• No public pricing; must contact sales for a custom quote
• More aligned with B2C use cases than lean B2B workflows

Pricing

Pricing isn’t publicly listed.

10. Trellus: Best for AI agents that run your backend sales ops

What does it do? Trellus is a sales platform powered by AI that is designed to boost outbound call productivity with live coaching, automation, and parallel dialing.

Who is it for? Sales reps and managers who rely heavily on outbound calls and want real-time insights, call automation, and hands-free CRM updates.

Trellus helped me make more calls in less time. The parallel dialer lets me connect with multiple leads at once. I could run up to five lines side by side, which made me work through outbound lists without getting stuck while waiting for someone to pick up.

The AI coaching added value during calls. It gave quiet prompts based on what was happening in the conversation. It suggested when to mention pricing, how to handle pushback, or when to move toward closing. This felt like a smart checklist running in the background without being distracting.

Trellus runs inside the browser as an extension, which makes it easy to keep everything in one view. 

I didn’t have to bounce between platforms to update notes or track follow-ups. It synced automatically with HubSpot, Apollo, and SalesLoft, so call data went straight into the CRM without extra steps.

Right before each call, a research panel popped up with quick context like who I was speaking to, what their company does, and some other details, which saved me from last-minute searching and helped the conversations start more focused.

Trellus is built for teams that live on the phone. It doesn’t try to handle your whole sales stack, but if calling is at the core of your outbound process, it covers everything you’d want.

Pros

• Compatible with multiple email and voice platforms
• Auto-tags and logs call for quicker post-call reviews
• Role-based access controls help manage team permissions easily
• Let reps switch between single-line and parallel dialing as needed

Cons

• Less support for email, chatbot, or lead-nurturing workflows
• Enterprise pricing isn’t listed publicly and may require negotiation

Pricing

• Power ($59.99/user/month): Unlimited single-line dialing, voicemail drops, transcripts, advanced reporting
• Parallel ($149.99/user/month): High-volume calling with up to 5 parallel lines, detailed analytics

How I Use AI for Sales Automation

I use AI for sales automation to save time, move faster, and focus more on conversations that convert.

Every part of my sales workflow, from finding leads and sending outreach to handling calls, CRM updates, and follow-ups, is now supported by AI. Instead of juggling tabs or doing repetitive admin, I rely on a connected system that takes care of the backend so I can stay focused on selling.

How it all fits together

• Finding and qualifying leads: AI tools help me discover new leads and automatically sort them by intent, behavior, and likelihood to convert. Instead of manually sifting through lists, I get a filtered view of high-potential prospects ready for outreach.
• Running multichannel outreach: Whether it’s email, LinkedIn, SMS, or even voice, AI handles the heavy lifting. Campaigns are timed, personalized, and triggered automatically based on prospect behavior, no guesswork, no manual sending. Even phone-based outreach now includes real-time coaching and multi-line dialing to increase connect rates.
• Handling admin and CRM updates: Post-call summaries, follow-ups, and CRM entries used to take hours. Now they happen automatically. Every note, action item, and risk signal is logged without me lifting a finger, keeping my pipeline clean and up to date.
• Writing follow-ups and proposals: AI drafts follow-up emails, summaries, and even proposals based on what happened in the last meeting. Scheduling links go out automatically, and key takeaways are captured and ready to act on, so I never lose momentum.
• Tracking performance and spotting risks: I get alerts when deals stall, insights on what’s working, and visibility into the entire sales journey. Instead of relying on hunches, I now make decisions based on real-time data and behavior signals.
• Scaling without adding headcount: As the workflow matures, AI allows me to scale without building a bigger team. From smart follow-ups to collaborative agent workflows, it feels like having a digital sales crew running in the background.

In short, AI isn’t just about speed. It’s about making your process smarter, more consistent, and far less stressful. The right tools don’t just automate tasks, they make you better at closing deals.

‍

{{cta}}

‍

What’s the Best AI Sales Automation Platform for Startups? 

If you’re just getting started with AI sales automation and want one tool that can handle a bit of everything, start with Lindy.

It’s flexible, easy to set up, and doesn’t require any technical background. You can create custom AI agents that manage outreach, research leads, update your CRM, schedule meetings, and even handle post-call follow-ups. It’s like having a virtual SDR on your team 24/7.

For startups, the biggest bottleneck is time. Lindy takes the repetitive tasks off your plate so you can focus on closing deals, not chasing reminders or jumping between tools. And as your team grows, it scales right along with you.

Lindy not only lets you connect thousands of tools, but also switch AI models like ChatGPT, Claude, and Gemini to customize your workflows.

If you want real automation without the complexity, cost, or learning curve of enterprise tools, Lindy is the fastest way to get your sales engine running.

Frequently Asked Questions

1. What is sales automation AI?

Sales automation AI uses artificial intelligence to take over repetitive sales tasks like finding leads, sending follow-up emails, logging CRM data, and analyzing call performance. Instead of doing these tasks manually, AI tools handle them for you. This helps sales teams save time, avoid mistakes, and focus more on building relationships and closing deals.

2. Which is the best AI sales platform for startups?

Lindy is the best AI sales platform for startups. It’s simple to use, doesn’t need any coding, and covers almost every step of the sales process, from prospecting to scheduling meetings to updating your CRM. Startups benefit most from flexible tools, are easy to set up, and offer real automation without a huge learning curve, and that’s exactly what Lindy offers.

3. Can AI tools help me close more deals?

Yes. Tools like Dialpad and Momentum.io give you real-time coaching during calls, flag deals that are at risk, and automatically log follow-ups. AI doesn’t replace the human touch in sales, it just supports it by handling the busywork and giving you better insights into what’s working.

4. How do AI sales tools integrate with CRMs?

Most AI sales automation tools connect directly with CRMs like Salesforce, HubSpot, and Zoho. Once connected, these tools can automatically log emails, update contact information, add call summaries, and even track pipeline changes. This means your CRM stays up to date without you having to manually enter every detail.

5. What are the top features to look for in AI sales software?

Look for features like AI-generated emails, lead scoring, multichannel outreach (email, LinkedIn, SMS), real-time coaching, automated follow-ups, CRM syncing, and detailed analytics. The best AI sales automation tools also give you visibility into performance and help you act on data, not just collect it.

6. Is AI sales automation useful for solo founders?

Yes. Solo founders often have to juggle between sales, marketing, operations, and AI sales tools can take a huge load off. For example, Instantly can run cold email campaigns for you, while Lindy can act like a full-time assistant, handling outreach, scheduling, and CRM updates. These tools help solo operators run a professional sales process without hiring a team.

7. What’s the most recommended AI sales automation software in 2025?

Some of the most recommended AI sales automation software this year include Lindy, Apollo.io, and Reply.io. Lindy stands out for its flexibility and automation, Apollo.io is great for lead generation and outreach, and Reply.io offers strong multichannel engagement. These tools consistently deliver results for both small teams and growing businesses.

8. Are these tools suitable for enterprise sales teams?

Yes. Tools like Lindy, Braze, Regie.ai, and Momentum.io are designed for larger, more complex teams. They include advanced features like cross-channel messaging, predictive analytics, customizable workflows, and secure enterprise-level infrastructure. If you’re looking for the best enterprise sales automation software AI can offer, these are strong options.

9. How much do AI sales automation tools cost?

Many AI sales tools offer free plans to help you get started. Lindy, for example, includes 400 monthly credits on its free tier, and platforms like Apollo.io and Otter.ai also offer free options with limited usage. These are great if you’re testing the waters or working solo.

Paid plans typically start around $50 to $80 per user/month, depending on the platform. Some tools, like Instantly or Trellus, have entry plans under $60, while more advanced platforms can get expensive. Regie.ai starts at $35,000/year, and enterprise tools like Braze use custom pricing based on your usage and team size.

10. Who are the leading AI-powered sales automation companies in 2025?

Some of the leading AI-powered sales automation companies include Lindy, Regie.ai, Apollo.io, Momentum.io, and Reply.io. These platforms are used by fast-scaling startups and enterprise teams alike. They’re known for reliable automation, strong AI features, and integrations that fit into modern sales stacks. If you’re looking for a proven sales automation platform, these are a great place to start.