Pabbly vs Make vs Zapier: Compare Top Automation Apps (2025)

Pabbly Connect executes simple workflow automations between third-party apps. Make can handle complex and straightforward automations by providing granular workflow control. Zapier is beginner-friendly, offering over 7,000 app connections, ideal for simple 1 to 2-step automations. 

Read on to learn more about:

• Pabbly vs. Make vs. Zapier overview

• Review of each platform’s features and ideal users

• Pricing comparison of each plan

• A guide to help you make an informed decision

• Why you should choose Lindy as your next automation platform 

Let’s now look at the main differences between Pabbly vs. Make vs. Zapier. 

Pabbly vs Make vs Zapier: At a Glance

Let’s evaluate Pabbly, Make, and Zapier by contrasting each platform’s main features, integration capacities, and pricing. 

Pabbly Overview

Pabbly Connect, one of Pabbly's many platforms, is a no-code automation platform that lets you automate simple workflows by integrating with third-party services. 

Features

• Create automations between over 2,000 third‑party applications, like CRMs such as HubSpot, email marketing tools like Mailchimp, and payment gateways like Stripe. 

• Pabbly Connect features a simple drag‑and‑drop interface for visually assembling your workflows. It doesn’t require any developer skills, allowing you to build, test, and deploy automations quickly. 

• You can schedule workflows to run at preset times, and you can also use webhooks for instant data synchronization between apps the moment a specified event occurs.

Ideal Users

Pabbly Connect is designed for small to medium-sized businesses on a budget that seek a cost-effective, no-code solution to automate routine tasks.

​Make overview

Make is a visual, no‑code automation platform that can handle both simple and highly complex workflow automations. The platform supports both scheduled executions and instant triggers via webhooks.

Features

• Make’s drag-and-drop interface lets you bundle multiple operations into a single scenario so you can perform loops, branches, and data transformations with control. This also makes it easy to see exactly how data moves from one step to the next.

• Embed Make AI modules directly into your scenarios to perform tasks like text summarization, sentiment analysis, or data extraction. You can choose from multiple LLM providers, like ChatGPT-4 or o1, Perplexity, Claude 3.5 Sonnet, allowing you to match model capabilities with the complexity of each task.

• Make has baked-in error handling, so it highlights the exact module, shows the error details, and lets you retry the erroneous step manually or configure automatic re‑runs. 

Ideal Users

Make has pricing plans appealing to nearly anyone, from freelancers to large businesses. The platform provides more granular control over how workflows are executed. But it comes with a bit of a learning curve. 

Zapier overview

Zapier is a no-code automation platform that enables you to connect and automate workflows between several thousand third-party apps. These workflows are made up of “Zaps,” consisting of a trigger and one or more actions to eliminate repetitive tasks and integrate third-party platforms.

Features

• Zapier features one of the most extensive integration ecosystems with native connections to over 7,000 third-party platforms. This gives you options for connecting tools and services without custom coding or APIs. 

• The platform provides a few AI capabilities. For example, you can use AI to build Zaps, create AI agents, and make chatbots to embed on your website for customer support.  ​

• Zapier also appeals to tech-savvy folks, as you can further customize your Zaps by inserting your own JavaScript or Python code steps within them, enabling advanced data transformations and integrations.

Ideal users

Zapier is a great fit for entrepreneurs, small businesses, and teams of all sizes. And, it also appeals to individuals who want to automate personal tasks, like sending photos from emails to their Dropbox account.

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Feature comparison: Pabbly vs Make vs Zapier

Pricing comparison: Which tool offers the best value?

Let’s now take a look at each pricing plan that these platforms offer. 

Pabbly pricing

Free

Pabbly Connect’s Free plan is a great entry point for anyone who wants to test-drive the platform. It includes 100 monthly tasks and gives access to the same core features found in paid tiers, including webhooks, multi-step workflows, and app integrations. 

Standard

The Standard plan is for those on a budget who need lots of simple automations. Averaging $16/month (billed once annually at $192), it offers 10,000 monthly tasks for automating core operations like customer onboarding, order processing, or CRM updates. 

This plan supports building sequences across tools like Google Sheets, HubSpot, Mailchimp, and more. 

Pro 

Aimed at anyone with a moderate need for automations, the Pro plan costs $33/month (billed once annually at $396) and includes 20,000 monthly tasks. You’ll get all the features from the Standard plan, including multi-step workflows, scheduling, automatic re-executions, and unlimited app connections, but with double the task volume. 

This tier is ideal for automating tasks like lead routing, sales pipeline updates, or customer service workflows. It also includes capabilities like email parsing and workflow delay scheduling, so you can create highly customized sequences that run at precise intervals. 

Ultimate

The Ultimate plan is for high-volume users like large businesses or Fortune 500 companies. At $67/month (billed annually at $804), it starts with 50,000 tasks per month but can scale to over 3 million. 

In addition to everything in the Pro plan, Ultimate users gain access to custom variable storage within workflows. This tier is also ideal for technical teams: It supports custom Python and JavaScript snippets, enabling deep customization of your automations. 

Lifetime Plans

The Pabbly Connect Lifetime plan options are for those who prefer long-term value to ongoing subscriptions. There are 3 tiers: Standard ($249) with 3,000 monthly tasks, Pro ($499) with 6,000 tasks, and Ultimate ($699) with 10,000 tasks. 

Each plan includes resettable monthly features, but there are limitations. Specifically, the Lifetime Standard and Pro plans do not include email parsing, delayed scheduling, or multi-step workflows — these features are exclusive to the Lifetime Ultimate plan. 

Lifetime pricing geared toward those with predictable workloads who want to avoid recurring costs. Once you buy it, you own it forever — no renewals, no hidden fees.

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Make pricing

Make provides 5 pricing plans, including the free option. The paid ones start at $9/month, making it one of the more affordable automation platforms out there.  

Free ($0/month)

Make’s free plan provides access to its no-code interface and supports integration with over 2,000 third-party apps. It also offers up to 1,000 monthly operations, which are essentially automated tasks. 

The free version also gives you limited access to Make’s AI features, with up to 30 AI prompts weekly. This version also provides perks for teams: You’ll be able to onboard an unlimited number of users, so your entire team can try it. 

Core ($9/month)

The $9/month plan provides automated workflows at a reasonable price. It offers unlimited active workflow automations and access to the Make API for integrating lesser-known applications. 

Pro ($16/month)

Created for individuals and teams that need robust and highly customizable automations, the Pro plan features custom variables and priority task execution. To help with errors and troubleshooting, it also offers full-text search in the execution log. 

You’ll also get Relation Trees. These allow you to visualize how your data points relate, which helps you lay the foundation for more complex and granular workflows.

Teams ($29/month)

True to its name, the Teams Plan is for organizations that aim to build various automations used by multiple departments. For instance, automating tasks between sales, project management, and finance teams. 

Create functionalities and permissions for each team and share workflow templates throughout your organization. You’ll get a total of 10,000 monthly automations. 

Enterprise (contact sales) 

If the team plan isn't enough, and you need more specialized automations that you can integrate into your business, then Make’s Enterprise plan is an option. It allows for custom-crafted automations and an unlimited number of them to meet your organization’s specific needs. 

It also offers better security, support, and permissions through full-time live support and audit logs. 

Zapier pricing

After the free plan, Zapier offers 3 paid plans, starting at $19.99/month. Zapier is suitable for everyone, including individuals, small businesses, and large organizations.  

Free plan

With Zapier’s free plan, you can automate up to 100 tasks monthly. A “task” is defined as a successful action, such as sending payment details from QuickBooks to your revenue tracking app. 

Each automation is limited to 2 steps: One trigger and one action. This means you’re restricted to simple, linear workflows without the ability to add filters, branching logic, or multiple actions in a single Zap.

Professional plan ($19.99/month)

The Professional plan lets you automate 750 monthly tasks and build multi-step Zaps, with no limit on the number of steps. You’ll also get webhooks, enabling more advanced workflows, such as sending data to specific URLs or triggering actions from external sources.

Need more capacity? You can double your monthly tasks to 1,500 for an additional $20, bringing your total to $39.99/month.

Team plan ($69/month)

Zapier’s Team plan is ideal for growing teams that need to collaborate on automation. It includes shared app connections, real-time workflow editing, and role-based access controls for up to 25 users. 

Each team member can take advantage of advanced features, such as multi-step Zaps and webhooks. The plan starts with 2,000 monthly tasks, with the option to scale up to 100,000 tasks as your needs grow.

Enterprise plan (Contact sales)

Zapier’s Enterprise plan is tailored for large organizations that require advanced automation capabilities, robust security, and administrative control. It offers enterprise-level features such as single sign-on (SSO), custom data retention policies, detailed audit logs, and granular admin permissions.

You'll also get unlimited automations and a dedicated customer success manager to support your team from onboarding and beyond. 

Who should choose Pabbly, Make, or Zapier?

Each platform has its own unique strengths and weaknesses, making each one suitable for specific audiences. Let’s now examine who each platform is most suitable for. 

Choose Pabbly if:

• You’re on a budget: Pabbly Connect is ideal when you need a no‑code, rule‑based automation platform that won’t break the bank. With the lifetime subscription plan starting at $249, you can pay once and forget. 

• You need simple workflows: Pabbly’s easy drag‑and‑drop builder lets you build 1 to 2-step manual automations in minutes, like downloading PDFs from emails. With integrations spanning over 2,000 apps, you’ll be able to connect the third party applications essential to your operations. 

Choose Make if:

• You need a cheap yet sophisticated platform: Make pricing starts at only $9/month, so it’s viable for those on a budget. It’s also ideal if you need automations beyond 1 or 2 simple steps. For instance, you can automate purchase order creation when inventory levels dip, while also sending out Slack alerts and CRM updates in a single operation.

• You want AI-agent building capabilities: AI agents can help execute more tasks that manual workflow automations can’t. Create AI agents to extract items from documents (like payment amounts from receipts), generate summaries, and further organize your manual automations.

Choose Zapier if:

• You want an easy building interface for simple automations: Zapier offers a unique chatbot builder interface that guides you through creating automations. You can even describe your automation by typing it into the chatbot for quick setup.

• You need broad integration capabilities: Zapier connects with over 7,000 apps, from email and social networks to advanced project‑management platforms. It can handle data transfers and task automation for you, cutting down on mistakes and saving time.

Frequently asked questions

What is the main difference between Pabbly and Make?

Pabbly Connect is built for straightforward, rule-based, 1 or 2-step automations, while Make is designed for complex, multi-step workflows that feature loops, routers, and conditional logic. 

So, Pabbly is for simple data transfers from one app to another, and Make is more for setting up specific rules for which data is transferred and where it goes, such as a pinpointed column in a database. 

What is the best tool for small businesses?

Pabbly Connect, Zapier, and Make are all automation platforms that are suitable for small businesses — it just depends on your automations needs. Pabbly Connect is ideal for those with minimal automation needs on a budget. Zapier provides one of the easiest workflow builders with the most integrations, but the price point is higher per automation. 

Make lets you create more complex automations with conditional logic but requires some time to learn. It is a good Zapier and Pabbly alternative for those who need more control over their automations. 

How does Lindy differ from these automation tools?

Lindy is an AI automation platform that creates autonomous agents, known as Lindies, capable of handling tasks from start to finish. We built Lindy with the primary purpose of creating AI automations, such as inbox organization, lead generation, and meeting scheduling. 

For automating tasks, Lindy is more cost-effective when compared to automation tools like Zapier, Pabbly, and Make. 

Let Lindy be your AI-powered automation app

Still stuck between Zapier vs. Pabbly vs. Make? If you want affordable AI automations, go with Lindy — it’s an intuitive AI automation platform that lets you build your own AI agents for loads of tasks. 

You’ll find plenty of pre-built templates and there are loads of integrations to choose from.  

Here’s a list of some of Lindy’s functionality: 

• Automated CRM updates: Lindies can be set up to update CRM fields and fill in missing data in Salesforce, HubSpot, and other popular CRMs — without manual input​. ‍
• AI Meeting Recorder: Lindy can join meetings based on Google Calendar events, record and transcribe conversations, and generate structured meeting notes in Google Docs. After the meeting, Lindy can send Slack or email summaries with action items and can even trigger follow-up workflows across apps like HubSpot and Gmail.‍
• Automated sales outreach: Lindy can run multi-touch email campaigns, follow up on leads, and even draft responses based on engagement signals​.‍
• Sales Coach: Lindy can provide custom coaching feedback, breaking down conversations using the MEDDPICC framework to identify key deal factors like decision criteria, objections, and pain points​.‍
• AI-powered follow-ups: Gong stops at transcription, but Lindies can send follow-up emails, schedule meetings, and keep everyone in the loop by triggering notifications in Slack by letting you build a Slackbot. ‍
• Lead enrichment: Lindies can be configured to use a prospecting API (People Data Labs) to research prospects and to provide sales teams with richer insights before outreach. ‍
• Cost-effective: Automate up to 400 monthly tasks with Lindy’s free version. The paid version lets you automate up to 5,000 tasks per month, which is a more affordable price per automation compared to many other platforms. 

Try automating up to 400 tasks with Lindy and see how it is an excellent Pabbly, Make, and Zapier alternative. Try Lindy for free.